Social Media Case Study Dara’s Dhaba (June 11 – Nov 11)
Social Media Case Study_Darasdhaba
Jun 28, 2015
Here's how Dara's Dhaba, a theme restaurant on the outskirts of Mumbai leveraged Social Media to create brand awareness thus increasing footfalls from existing and new customers.
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Social Media Case StudyDara’s Dhaba (June 11 – Nov 11)
Objectives
Create a positive buzz of the brand in the online space
Drive more footfalls to its venue
Engage its existing & loyal customers on Social Media to share their experience s
Encourage feedback / suggestions with the brand
Challenges
Been located on the Western Express Highway outside the city limits, driving new customers from the city to the venue.
Google search did not fetch much results, not much talked / discussed
Our Plan
Footfalls
To Fans
Fans to
Footfalls
Engagement
Content to connect
Share Recipes
Execution
How we Executed
Foodle on ContestFrom 1st Sep to 1st Oct
Fans increased: 2394 Participants: 182
From 1st June 2011 – 15th Nov 2011
Daily 2 updates with a mix of Humor,Bollywood, Food and Current News For Dara’s Dhaba facebook page.
User Engagements
Recipe Blog
Additional Outreach
Generated user created content on Zomato (19 reviews) and Burrp (29 reviews)
Outreach
Tagged the venue on Google Places, Foursquare, Facebook Places.
Outreach
Footfall to Fan
Social Media links
Pushed brands Social media presence through:
Fliers
Brochures
Feedback Forms
Menu Cards, etc
Specials & Discounts
FourSquare Check-ins Specials promoted for fans on Social Media platforms
Fan to Footfall
Results
Total Growth of Fans
Results
Blog StatsA total of 13 recipe blog posts got more than 6000 views
YouTube channel had 4 videos with a total of 2106 views
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June July August September October November
Results
Check-ins
On Foursquare and Facebook Places
Most Importantly
New visitors directed from Social Media
The referral traffic is from Social Platforms
Thank You
For any queries and feedback please contact
Inderjit Singh Matharu
Mob: 09930 596936Email: [email protected]
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