Kissanpur Digital Kissanpur Digital Journey Journey From 13 From 13 th th Feb – 12 Feb – 12 th th Apr, Apr, 2012 2012 Kissanpur.co.in
Jan 18, 2015
Kissanpur Digital JourneyKissanpur Digital JourneyFrom 13From 13thth Feb – 12 Feb – 12thth Apr, 2012 Apr, 2012
Kissanpur.co.in
Kissanpur Report
Table of contents
• Kissanpur on Facebook• Kissanpur on Twitter• Promotion of Chalo Kissanpur• Visits on Facebook Applications
KISSANPUR on Facebook
Customized Kissanpur creatives for the Timeline
Cover Photo
Profile Picture
Customized tab for Kissanpur Registrations
Exclusive tab on Facebook to encourage registrations for Kissanpur
403403 RegistrationsRegistrations
Key Statistics
Category No.
Total No. of Kissanpur Posts 40
Average no. of user feedback received 185.15
Note – Statistics taken from the launch of the campaign till date
Current Scenario of the Kissan FB page
• Total number of likes: 2, 41, 067• Talking about Metric : 6, 646
Buzz About Kissanpur
• Teaser posts were updated on the page to spread curiosity and excitement amongst users about the campaign
Launch of Kissanpur
•Kissanpur campaign officially kicked off on Facebook on 15th February 2012
Effectively promoting the website
Encouraging users to register
Using interactive questions to promote the website
Sharing Kissanpur tips and suggestions
Tips shared regularly on the page to help people grow healthy tomato plants
Celebrating Holi the Kissanpur way
We wished our users on Facebook and Twitter a unique Happy Holi, urging them to save water for Kissanpur
Urging users to upload their pictures
Promoting the final gratification Kids sharing their story at kissanpur Encouraging users to share their experience at kissanpur
Sharing regular updates from Kissanpur
Milestone of crossing 10, 000 registrations
Encouraging users to participating in exciting games at Kissanpur
Category Feedback
Average Likes 1,273
Average Shares 50.75
Average Comments 37
Sharing pictures of various Kissanpur activities
Vikramgadh trip Activities in Kissan offices across the country
Album of picture uploaded on the website
The kissanpur albums have received a phenomenal feedback
Congratulating users on getting over 2,00,000 likes for
Sharing pictures of various Kissanpur activities
Effective interaction with users
Users posting pictures on the wall were encouraged to upload them on the Webstite
Acknowledging positive feedback
Prompt reply to user queries
Queries regarding tomato seeds Queries regarding difficulty in uploading pictures on the website
Helping users to register and start their journey
Important Insights – (Registration Tab)
Category No.
Total Clicks 217,894Estimated Fans 60,000Delivered Fans 128,387
Important Insights – (Facebook Page)
• Daily new likes on the Page
• Daily talking about Metric
KISSANPUR on Twitter
Current scenario Kissan India on Twitter is seeing constant growth in terms of followers, RT’s and
mentions Total no. of Tweets: 235 Total no. of Followers: 100 The followers have seen an increase in the no. organically Kissan India one of the few brands on twitter to get a hashtag trending #Kissanpur
Kissanpur Trending in Mumbai
• On 13th Feb 2012 the Hashtag #Kissanpur got trending in Mumbai.
• Which means this Hashtrend was visible to all twitter users who were following the Mumbai trends
• Kissanpur bagged the 3rd position and eventually the second position in the Hashtrend list above popular trends such as “valentines day” and “Rolling in the deep”
#Kissan Trending in Mumbai
On the same day itself we saw #Kissan trending as well in Mumbai, thereby a great achievement with both the brand name and campaign trending
Source: http://trendsmap.com/
Tweet Cloud
Source: http://www.tweetstats.com
Tweet cloud consist of all the keywords and hashtags used by KissanIndia on Twitter
Tweets promoting Kissanpur
Encouraging registrations to the website
Positive feedback received
Sharing Kissanpur tips with appropriate hashtags
Consistent growth in the no. of followers
Visits on Apps
Page Page views Unique Visits Average time spent
Label Maker 747 552 4mins 3 secs
Hunt For Kissanpur 114 100 33 secs(on the start page)
Labels made by Users
Promotion of the ‘Chalo Kissanpur’ event
•Chalo Kissanpur’ Promotions: 24th-29th May
•Aim: To invite people for the Kissan’s on-ground event.
•Promotion:
•Posts done daily: 2
•An event page was created on Facebook, ‘Chalo
Kissanpur’
•Popularity:
•Users seemed enthusiastic as they inquired about the
venue and other details.•The highest no. of likes received for a posts were: 235
Milestones:
• Daily likes increased from 1,181 to 1,557
• 175,646 ( FB insights) was the viral reach attained on the day of the launch of the
battle on Facebook
The highest increase in talking about was achieved on 27th May,2012
The daily likes increased by more than a 1,000 on 28th and 29th May,2012
Kissanpur promotions: Statistics
High scale promotion of the final event
Highlighted posts, inviting people for the event
Posts promoting Kissanpur activities
New Kissanpur Albums
3 more albums have been up-dated on Kissan's Facebook page
Thank You