Indonesia Media (Case study: Print Media)

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Moscow 24 June 2011

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Indonesia Media Lanscape

Dr. Irwansyah, MACenter of Communication Studies, Universitas Indonesia

Indonesia in Map

Indonesia

Country that united by sea with 17,508 islands, 33 provinces, 238 million people, 300+ ethnic groups, 5 religions,

Indonesia

Most of media grow at the capital city of Indonesia, Jakarta, with population 9,580,000 people

Media landscape

Drastic Liberalization (Reformation) Since 1998

1. The closure of powerful Ministry of Information

2. Introduction of new laws and presidential decrees designed to protect freedom of the press, reduce censorship

3. Liberal access to acquiring publication permits (SIUPP)

4. Growing numbers of regional and community media, e.g. Pikiran Rakyat – West Java, Jawa Pos – East Java, Waspada – North Sumatera. Each has regional dialect

5. Indonesia rank 117 on Freedom Index based on 2010 by Reporter Without Borders * - 2009 rank no. 100

6. Consolidation in the media, the birth of media mogul & conglomerates

7. Conversion to Online by key national media

Media Number

TV National 1 state-owned station

(TVRI)

9 privately-owned

stations

(RCTI, SCTV, AnTV,

Metro TV, Trans TV,

Trans7, MNC (TPI), TV

One, Global TV)

Regional 28+ stations

Radio 1 national station

(RRI)

800+ registered

frequencies (state-

owned & privately-

owned)

Newspapers 200+

Magazines 200+ titles

News Agency 1 (Antara)

On-line Media Less than 100 (including some sites operated &

maintained by local newspapers)

Media Landscape

Regional Media – Key cities

Medan (North Sumatra)

Bandung(West Java)

Surabaya (East Java)

Waspada Pikiran Rakyat Jawa Pos

Cover local, national, business, politic and entertainment news. Distribution reach Aceh and North Sumatra province

Readers: A to B class

A prominent daily newspaper based in Bandung, West java. It is the oldest newspaper in West java.

Readers: A to B class

The largest daily in East Java, and is one of the largest circulation daily in Indonesia. Distribution reach Bali & Central JavaReaders: A to B class

Daily circulations: +/-110.000 Daily circulation: +/- 180.000 Daily circulation - +/- 400.000

Analisa Tribun Jabar Surabaya Pos

Daily newspaper published in North Sumatra.

Cover general news such as business, politic and entertainmentReaders: B class

Daily Newspaper published in Bandung, Wet Java. Part of the Kompas GramediaGroup.

Readers: B class

Cover general news such as city news, sports, business & community events. Distributed mostly around Surabaya

Readers: B to C class

Daily circulations +/-80.000 Daily circulations +/- 98,000 Daily circulation +/- 200.000

No. Name URL Unique visitors/ month Page views / per day

1 detikcom www.detik.com 6,1M 65M

2 KOMPAS.Com www.kompas.com 4,2M 110M

3 TEMPOinteraktif.com www.tempointeraktif.com 1,9M 8M

4 Berita Liputan6 www.liputan6.com

920K 17M

5 The Jakarta Post www.thejakartapost.com 260K 1,8M

Source: Google Ad Planner and Compete.com

On-line Media

Source : http://www.xmarks.com/topic/indonesia_news

Community Media (Based on Religion)

• 31+ Community Media

– 13+ Moslem Community Media

– 10+ Christiany Community Media

– 6+ Hinduism Community Media

– 2+ Buddhist Community Media

Media Language (Print)

• Language (1):

– Mostly Indonesia

Media Language (Print)

• Language (2):

– Local language:

• Java

• Batak

• Sunda

Media Language (3)

• Language (3):

– Foreign language:

• English

• Mandarin Chinese

Key Media Characteristics

• Kompas – Macro issues, rarely cover corporate news, more toward nationalist and prefer exclusive interview

• Bisnis Indonesia – Prefer hard data, hard news will go to online version, print will focus more in investigative type of article. Same journalists for online and print

• Investor daily – Focus on capital market related issue. Treat rumors as reliable source

• The Jakarta Post – Widely read by expatriate, and businesses through out the region and around the world, mainly through their website

• Tempo (daily & weekly) – Prefer in depth, investigative mind set, idealism

• Kontan (daily & weekly) – Prefer in depth story, investigative mind set, high with idealism

• Republika (daily) – general news, focus on Islamic related news. Widely read by intellectual Muslim

Conglomeration of Media Ownership

Conglomeration Lippo Group Jawa Pos Gramedia Group Media Nusantra Citra (MNC) –

Owner The Riyadi Family Dahlan Iskan Jacob Oetama Harry Tanoe

Media under the group (along with circulation/viewership)

Investor Daily (95,000), The Jakarta Globe (50,000), Globe Asia Magazine (30,000), and Investor Magazine (5,000).

Jawa Pos (400,000), Indo Pos (260,000), and Rakyat Merdeka (350,000).

Kompas (600,000), Kontan (80,000), Tribun Jabar (98,000), Tribun Timur (45,000), and Tribun Batam (80,000).

Seputar Indonesia (200,000), RCTI (TV, reaching 180 million viewers), TPI (TV, reaching 158 million viewers), and Global TV (TV, reaching 110 million viewers).

Indonesian Journalist

In General: 1. Today, most of our journalists have grown more mature and

sophisticated in their reporting – although mistakes are still common

2. Corruption still exist but less rampant

3. There are nationalist sentiment among some journalists, to some extent, e.g. foreign dominance in strategic sector such as retail industry

4. ‘Field experts’ are gradually emerging as there are now a wide variety of categories (e.g. business, automotive, lifestyle, etc.)

5. Unexpected change on schedule when meeting media – competing schedule

6. Junior reporters: covers general topics and are rotated from one desk to another

Articles Most Important

0 10 20 30 40 50 60

33

27

23

17

12

9

7

7

6

4

Cosmopolitan

Fashion

Family Health

Recipes

Beauty

Infotainment

Public Figure

Zodiac

Real Life Story

Family

Psychology

Harper’s Bazaar

Good Housekeeping

By All Read Women’s Magazine

By Magazine Titles

Female

Dewi

33% of those who read Women’s Magazine think that Fashion is the most important articles, this in lines with what the readers of Cosmopolitan, Female and Dewi, but for Good Housekeeping readers, Family Health, Psychology and Family are

most important.

Source: Nielsen Readership Study for MRABase: Read Women’s Magazine in P1Y, in %

Most Favorable Articles

21

20

10

9

7

7

7

4

3

3

Family Health

Fashion

Beauty

Cooking/Recipes

Infotainment

Real Life Story

Family

Public Figure

Psychology

Sex

Read Women’s Magazine

Readers of Women Magazine like to be inspired, they like to reading useful health, fashion, beauty tips in their magazines, keep themselves updated with the latest gossips, and at the same time, learn from others about life!

Base: Read Women’s Magazine in P1Y, in %

To Know How to Stay Healthy/

Health Tips, 50%

To Follow Fashion Trend (74%)

Know how to dress appropriately (11%)

To beautify myself/ Beauty Tips, 83%

To create new menu (42%)

For variety of food (24%)

Recipes are easy to implement (20%)

Keep myself inform with the latest

infotainment news, 90%

To learn from other people’s life/ to be

inspired, 61%

Source: Nielsen Readership Study for MRA

Level of Social Media Development

• Facebook.com

Indonesia Page Facebook Rank

Level of Social Media Development

• Twitter.com

Interesting Fact about Indonesia Twitter

• Indonesia contributes 15 % from all tweets around the world below Brazil (27%) and United States of America (25 %) and above England (7%) and Dutch (4%)

• In January 2011, there are 22.707.725 tweets from Indonesia and 4.883.228 Twitter account from Indonesia

• The number of tweets from Indonesia occured from 18.00 – 22.00 with around 1.400.000 – 1.600.000 tweets

• During weekend the number of tweets increase into 3.500.000 tweets or aroud 5,59 tweets per account

• The comparison number of tweet and retweet is 53% retweet and 47 % tweet

• Ten cities in Indonesia with the highest tweets : Jakarta (16,33 %), Bandung (13,79%), Yogyakarta (11.05 %), Semarang (8,92 %), Surabaya (8,21 %), Malang (7,41 %), Medan (7,25 %), Bali (6,01 %), Riau (4,66 %) dan Palembang (3,62 %).

• The highest of trending topics is the discussion about football: 20,15 %

• The users of twitter account use 43% UberTwitter (UberSocial) application, 16 % API, and 11% Twitter for Blackberry.

http://www.bawelohbawel.com/fakta-menarik-tentang-twitter-di-indonesia/

Level of Social Media Development

Level of Social Media Development

• Kaskus.us

Level of Social Media Development

• Koprol.com

Level of Social Media Development

• As a result, Indonesian media and companies are starting to tap into social media to deliver their own generated contents to the masses

• Unlike traditional media, social media allows for real-time updates and features two-way communications, in which viewers can leave feedbacks or comments for the content’s original provider

International Media Presence In Indonesia

• Newswires

– Dow Jones: has a bureau in Jakarta

– Bloomberg: has a bureau in Jakarta

– AP: has a bureau in Jakarta and a correspondent in Bali

• Publications

– WSJ: has a correspondent in Jakarta

– Financial Times: has two correspondents in Jakarta

– IHT: no correspondents in Jakarta, use freelancers

• Electronic

– BBC: has a correspondent in Jakarta

– CNN (HK): has a producer and a correspondent in Jakarta

– Bloomberg TV (SIN): no correspondent in Jakarta, dispatches crew from Singapore

– Al Jazeera (KL): has a producer, a cameraman, and reporter in Jakarta

– Channel News Asia: has a correspondent in Jakarta

• Utilizes many local correspondents and stringers (free lancers)

“The role of mass media has improve in 2009 election...”

The State Influence the Mass Media(Level of Censorship)

117

100111

0*

103

2010 2009 2008 2007 2006

Freedom Index based on Reporter Without Border

* Reporter without Border didnot publish the rank fo freedom index in 2007

The State Influence the Mass Media(Level of Censorship: Content)

• Indonesia Criminal Code (KUHP): 38 verses

– Defamation, Libel, and Slinder

– Ethnicity, Religion, Race, and Intergroup (SARA)

• Pornograph Act

– Pornograph content

The State Influence the Mass Media(Level of Censorship: Content)

• Attorney General's Office

– SARA issues

The State Influence the Mass Media(Level of Censorship: Content)

• Electronic and Information Transaction Law No. 11/2008– Defamation

Thank you

Большое спасибо

Indonesia Media Lanscape

Dr. Irwansyah, MACenter of Communication Studies, Universitas Indonesia