Social media at UTHSCSA_2.09.12

The Use of Social Media at UTHSCSA

UTHSCSA School of Health Professions Grand RoundsFebruary 10, 2012

Bridgett Piernik-Yoder, PhD, OTRLuke Rosenberger, MLIS

Objectives

• Discuss the purpose of social media in health sciences education

• Identify some uses of social media at UTHSCSA• Discuss UTHSCSA activities over the past year

related to use of social media

What comes to mind when you hear the term, social media?

Social Media Tools• Social networks

– Facebook– Yammer– LinkedIn

• Publishing platforms– Twitter– iTunesU– Blogging tools

• Media content– You Tube– Vimeo– Flickr– Slideshare

• Collaboration– Google +

Purpose of Social Media

Communication as

Active Dialogue

Building relationships

Information Sharing

Collaboration

Multidirectional Communication

Institution

Peers

Patients

Students (potential & current)

Faculty

Community

ColleaguesAlumni

Study participants

Some things to think about

• What do you want to achieve?• Who is your intended audience? • Who will manage the effort?• Are you prepared to handle feedback? • How will you measure the success of your

efforts?

Use of FacebookCommunicate news and events for

institutions and departments

Use of TwitterDrive content regarding faculty and staff, students, patients, research, news, and events

BlogsUse of blogs• “Insider”

perspective• Create forum for

interaction• Address current

issues• Specific topics

Use of You TubeShare information, student activities, presentations, patient stories, interviews, and special events

Use of flickrShare photos of events and activities

Host photo contests

Student Use

Hopkins Interactive

• “Open, uncensored information about

student life” • Student blogs• Twitter• YouTube• iphone App

http://www.hopkins-interactive.com/

Teaching and Learning• Information on use is more disperse• Evidence of – Facebook, WordPress for class sites– YouTube for clinical examples – faculty and students– Google wave for collaboration

• Courses related to digital technologies

Social Media Management

• Matching the tool to the purpose• Identifying personnel to manage it• Part of a larger strategy

Concerns

• HIPAA• Negative experiences – patients, students,

faculty & staff• Solution – SM is an extension of communication

policy

UTHSCSA Activities • PrISM - http://prismsa.wordpress.com/

UTHSCSA Guidelines

Resources

• UTHSCSA– PrISM– UTHSCSA Library classes

• In the community– ActionCampSA– Business/Media/Public Relations Group

Summary