The Use of Social Media at UTHSCSA UTHSCSA School of Health Professions Grand Rounds February 10, 2012 Bridgett Piernik-Yoder, PhD, OTR Luke Rosenberger, MLIS
The Use of Social Media at UTHSCSA
UTHSCSA School of Health Professions Grand RoundsFebruary 10, 2012
Bridgett Piernik-Yoder, PhD, OTRLuke Rosenberger, MLIS
Objectives
• Discuss the purpose of social media in health sciences education
• Identify some uses of social media at UTHSCSA• Discuss UTHSCSA activities over the past year
related to use of social media
What comes to mind when you hear the term, social media?
Social Media Tools• Social networks
– Facebook– Yammer– LinkedIn
• Publishing platforms– Twitter– iTunesU– Blogging tools
• Media content– You Tube– Vimeo– Flickr– Slideshare
• Collaboration– Google +
Purpose of Social Media
Communication as
Active Dialogue
Building relationships
Information Sharing
Collaboration
Multidirectional Communication
Institution
Peers
Patients
Students (potential & current)
Faculty
Community
ColleaguesAlumni
Study participants
Some things to think about
• What do you want to achieve?• Who is your intended audience? • Who will manage the effort?• Are you prepared to handle feedback? • How will you measure the success of your
efforts?
Use of FacebookCommunicate news and events for
institutions and departments
Use of TwitterDrive content regarding faculty and staff, students, patients, research, news, and events
BlogsUse of blogs• “Insider”
perspective• Create forum for
interaction• Address current
issues• Specific topics
Use of You TubeShare information, student activities, presentations, patient stories, interviews, and special events
Use of flickrShare photos of events and activities
Host photo contests
Student Use
Hopkins Interactive
• “Open, uncensored information about
student life” • Student blogs• Twitter• YouTube• iphone App
http://www.hopkins-interactive.com/
Teaching and Learning• Information on use is more disperse• Evidence of – Facebook, WordPress for class sites– YouTube for clinical examples – faculty and students– Google wave for collaboration
• Courses related to digital technologies
Social Media Management
• Matching the tool to the purpose• Identifying personnel to manage it• Part of a larger strategy
Concerns
• HIPAA• Negative experiences – patients, students,
faculty & staff• Solution – SM is an extension of communication
policy
UTHSCSA Activities • PrISM - http://prismsa.wordpress.com/
UTHSCSA Guidelines
Resources
• UTHSCSA– PrISM– UTHSCSA Library classes
• In the community– ActionCampSA– Business/Media/Public Relations Group
Summary