Social Media at Queen’s Marketing & Communications June 29 2010
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SocialMediaatQueen’s
Marketing&CommunicationsJune292010
WhatisSocialMedia?
WhatisSocialMedia?
Itisnotaboutthetechnology...
Peoplehavingconversationsonline....
sharedinterests,banter,information,insights,debate….
Socialmediaisaboutpeople
SocialMediais…
Aboutlisteningandlearning.
SocialMediais…
Aboutlisteningandlearning.
SocialMediais…
Aboutlisteningandlearning.
SocialMediais…
Aboutlisteningandlearning.
Friendlyandmorepersonalthantraditionalmedia.
SocialMediais…
Friendlyandmorepersonalthantraditionalmedia.
SocialMediais…
Friendlyandmorepersonalthantraditionalmedia.
SocialMediais…
Aboutbeinghelpfulanduseful.
SocialMediais…
Aboutbeinghelpfulanduseful.
SocialMediais…
Aboutbuildingrelationships...
SocialMediais…
Aboutbuildingrelationships...
SocialMediais…
Aboutbuildingrelationships...
SocialMediais…
Don’tjustshoutyourpromotionalmessage...
Youneedregularinteractionsandconversations!
SocialMediaisnot…
Youfirstneedtodetermineyourgoalsandthenthetools
Strategy&Goals
SocialMediaSuccess
Whatdoesittaketobesuccessful…
Time
Ittakestimetobuildgoodrelationships
RulesofEngagement
• Figureoutwhatyouhavetoaddthatbringsvalue
• Findthepeopleinternallywhoarepassionateandletthemconnect
• Behuman(authentic,transparent)
• Embracethechaos
• Youaren’tINcontrol,butyoustillHAVEsomecontrol
WhereareweToday?
– SinceFeb2009
– Currentlyalmost2,500members
– 1,500visitsperweek&gaining45newmembersperweek
– WorkingwithAdmissionsonansweringquestionsfromstudents
– Increasinginteractionamongstfanmembers
TwiGer
– SinceJan2009– Currentlyover2,700followers– Ongoingconversationswithfollowers– Interactionamongstfollowers
WhereareweToday?
WhereareweToday?
YouTube
– SinceFeb2009– 37videos– Over70,000views– Workingwithcampuspartnerstoprovideongoingcontent
Toolsavailable...
• SocialMediaGuidelines
• SocialMediaBrief
• IndexofSocialMediasitesatQueen’s
www.queensu.ca/www/socialmedia/
NextSteps...
• Wewanttohearfromyou!
– Areyouusingsocialmedia?
– Telluswhatyouaredoingsowecanaddyoutotheindex
• Needhelp?Letusknow
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