Social Contests, Social Commerce, Social Gamification to

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All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.

Akash MalikEMBA (UTS Sydney), BE (Computers)

Sales@maverickmav.com.au

M: +61 433 343 120

T: (Australia Wide):1300 618 418

T(Intl): +61 2 8065 6758

/AppsMav

Facebook Marketing

/MaverickMavOz

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Maverick Mav

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Apps Mav

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Disclaimer

• We have strived to be as accurate and complete as possible in the creation of this presentation, notwithstanding the fact that we do not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

• While all attempts have been made to verify information provided in this presentation, we assume no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Audience is cautioned to rely on their own judgment about their individual circumstances to act accordingly.

• This presentation is not intended for use as a source of legal, business, accounting or financial advice.

• All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.

ThenManis

Customer Success Story

Sydney Film Festival50% Increase to website traffic from custom facebook Application

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Display & Self Manage Events, Seminars, Courses (+ Get Social Media Viral Effect!)

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Introduction

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HeHeheMaverick Mav Pty Ltd

We as People & Businesses know other people & Businesses – 1st Degree Connections

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These 1st Degree Connections know other People & Businesses – 2nd Degree Connections

1st Degree 2nd Degree

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Through Social Media Platforms

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Photo Contest- Before Like

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Photo Contest- After Like

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Photo Contest- Submit Photo & Invite Friends

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Photo Contest- Before Like

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Photo Contest- After Like

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Launch Social Contests coinciding with major events

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Go Viral With Fan Interaction (‘Like’ Effect)

When someone ‘Likes’ a page…

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The Benefits of being ‘Liked’

…Their friends hear about it on their News Feeds!

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The Benefits of being ‘Liked’

The average Facebook user has 130 friends*… that’s a lot of exposure for your page from just 1 click!

*Source: Facebook

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Your Business Presence within your Consumers world

• Unlike a website, you are connected to your customers and can interact with them on an ongoing basis

• Unlike a website, when customers interact with your page it is seen by their friends – Word of MOUSE marketing

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Your Business Presence within your Consumers world

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The PurposeLike · · Share

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Through Social Media Platforms

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When Fans Answer Questions

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Even when people & Fans interact with your website

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The interaction gets published

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The Benefits of a Page

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Key Triggers- Like, Share, Comment

•Content•Contest (Promotions, Offers, Giveaways, Incentivisation)

•Humour•Ads

Profile vs. Page

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Your Facebook Business Page

• It is necessary to own a Profile in order to create a Business Page. However you must restrict your business activities to your Business Page.

• It is against Facebook’s terms and conditions to run your business using your Profile, and Facebook may shut down your Profile if you use it for business purposes.

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Profile-Page Relationship

For example, if your name is ‘John Smith’ and you have a business called ‘Super Business Solutions’:

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Have Multiple Admins

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Profile-Page Relationship

• Your Profile is not seen or directly interacted-with by your customers, and is not the ‘face’ of your business on Facebook.

• Instead, is used for logging in to your Business Page, making updates and changing settings.

• It is the Administrator of the Business Page.

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Creating your Business’s PageCreating your Business’s Page

Creating your Business’s Page

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Getting a Vanity URL

• Ensure you get a Vanity URL:www.facebook.com/YourBusinessName

• You can sign up for your Vanity URL here: http://www.facebook.com/username/

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Getting a Vanity URL

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Promote it!

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Key Triggers- Like, Share, Comment

•Content•Contest (Promotions, Offers, Giveaways, Incentivisation)

•Humour •Ads

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Week 6Week 1

Week 2 Week 8

Reach 600- 800 Fans

Launch Photo Voting Contest

- 3rd party app

Offer Strategy

Reach 300 Fans

1 Status Update per day. No Offers or Sales Messages!

Success Factor- Roadmaps

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Developing Conversation Calendar + Creating & Posting regular status

updates

OCTOBER

Sun Mon Tue Wed Thu Fri Sat30 1 2 3 4 5 6

7Claim vanity URL

8 9 10Roadmap submission

Customer Approval

Initiate collateral design

14 15Share conversation calendar

16Prepare Status updates once conversation calendar approved

Prepare FB Ad campaign to land on the photo voting contest

Apply approved tab appsApply approved collateral

Initiate FB campaign

Begin posting updates

Get ad approval

23Email blast to database first 200 people Offer

24Activate Ads

Photo contest begins

25Thank you Email of 200 Fans free offer to T database

26 27200 Fans winner announcement on Facebook

28 28 30 31 1 2 3

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Engaging with other members and businesses• Informative, fun or useful comments may get

many Likes and Replies, raising the prominence of your comment (and hence of your business page)

• Genuine comments are appreciated, rather than direct advertising and sales talk

• Don’t oversaturate: Make sure all posts are worthwhile and add value to customers.

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Always Ask Questions

• Ask questions (in your status updates)

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Always Ask Questions

• Questions incite a response – especially compelling ones

• Why do you want responses? Because when a fan responds, their friends may see it on their News Feeds

• In other words, there is the potential for social effect – which means more exposure for your brand or business!

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Incite a response!

• Posting content that incites a response is key. There are many creative ways this can be done

• For example, ‘fill in the blank’ updates, may incite people to respond

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Incite a response!

• Taking advantage of national holidays typically results in a very high rate of comments

RUN CONTESTS, QUIZ, GIVEAWAYS

If Content is King, Contest is Queen

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Thank You

Social Contests, Social Commerce, Social Gamification to

Documents

AiMA August 2011 Social Media Gamification event

Contests and Promotions for Social Media

Small Business Social Media and Gamification Tips

Social Media Contests & Sweepstakes

Gamification - Tendencias Social Media

#GGM11 - Social E-handel + Gamification

The Power Of Social Contests

Zamzee - Social gamification - Manu Melwin Joy

Social Gamification: A Review of SunCitySpeaks 2013

Utilizing Personas in Social Media Contests

Eterna - Social gamification - Manu Melwin Joy

“Gamification” of Social Media

Eyewire - Social gamification - Manu Melwin Joy

Gamification in Social Media in 2013

Social media and contests | July 2011 SMB Madison

Gamification as umbrella for social media