Transcript
Agenda
• What is Social Business?
• Marketing Today
• How is Social Business a Disruptive Technology for Marketing?
• UBM Case Study
• Tips for Successfully Transforming to a Social Business
FROM TO
MechanizationTransactions
Records
Processes
CRM
ERP
ECM
Social CapitalPeople
Conversations
Ideas
Expertise
Decisions
Relationships
What is Social Business Technology?
The biggest from > to in a generation.
Social Business leads to real value
McKinsey estimates:
•Social business technology can unlock $900B-$1.3T annual value
•$500B from marketing, sales and after-sales support
• 45% reduction in marketing costs
• 29% decrease in time to market
© Jive confidential
Social Business is transforming Marketing Teams
• Marketing Campaigns: • Decrease time to develop and execute campaigns
• Better align global cross-functional team members
• Partnering with Agencies:
• Collaborate with team members inside and outside the company in one place
• Co-create documents without losing track of versions
• Enabling Sales:
• Decrease time to develop & disseminate collateral from marketing to sales
• Drive more wins through transparent conversations between Sales and Marketing
Many Roles & Teams
UBM TechWeb Marketing Services
Pg 10. Property of UBM TechWeb; All Rights Reserved.
Program Management
SalesContent
Marketing
Business Ops/Functions
Audience Marketing/Segmentati
on
CLIENTS
Opportunity: World-class Marketing Delivery
Manage and optimize 3000+ marketing programs and thousands of promos; communicate status to stakeholders quickly and accurately
•RESOURCES: Aligning people and roles for multi-faceted programs and initiatives
•PRODUCTIVITY: TOO much email and versioned docs
•QUALITY: Access to accurate info in real-time
UBM Tech Marketing ServicesCreate a Machine: Program and Performance Marketing
• Marketing informed via email
• Spreadsheet with a mountain of data attached to email
• Programs changes constantly. More email, more spreadsheets
• Rev control nightmare
BEFORE The Hub
SPREADSHEET TRACKING HELL!
Deploy Hub “space” to keep Performance Marketers, Program Management team, Sales team and Reporting professionals aligned in near real time.
Business Value achieved in a few days: No IT, no programming; very simple to adopt and adapt
UBM Tech Marketing Our Solution
• 35% decrease in staff time focused on marketing admin; talent shifted to focus on program creativity and impact
• Marketing Programs = Revenue; ability to handle more programs with better results
• Organized for sharing intelligence and action - Increased confidence, trust and collaboration of full team, resulting in new ideas of efficiency and revenue created every week
• Preserved historical record of promos and conversations to guide future efforts and repeatable results
Immediate, Direct BenefitsAble to save time, costs and generate new innovations
Steps to Social Business Success
• Executive Engagement
• Employee Engagement
• Metrics, Measurement, Review, Action
Steps to Social Business Success
Metrics, Measurement, Review, Action
DevelopKey
Performance Indicators
DevelopKey
Performance Indicators
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