Transcript
Loren FrantHead, Health Information Products
UnitNational Library of Medicine
April 21, 2010
Mobile MedlinePlusHealth Information On-the-Go
>1,100 links
44 topics
831 English786 Spanish
~1,000 monographs
~3500 articles >2,000 images
15-20 stories added daily
Over 100 directories of doctors, hospitals, clinics & libraries
>40 languages>250 topics>3,000 links
2 RSS feeds>1600 email updates
15 English issues2 bilingual issue
Weekly podcast
128 English5 Spanish
172 tutorials
MedlinePlus
Rapid GrowthMobile Internet Use of Health Information Doubled in the U.S.
Full Site to Mobile Site
Web Site App
Device Diversity
WURFLWireless Universal Resource File
Content
Testing
Testing
m.medlineplus.gov
User Response
User Snapshot75,000 unique visitors
216,000 page views
United States, 43.59%
Other, 56.41%
Future Plans
Monitor user feedback to improve the site
Add mobile detection technology to the full site
Mobile SEO
Add medical dictionary
Loren Frantfrantl@nlm.nih.gov
Thank You
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