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Loren FrantHead, Health Information Products

UnitNational Library of Medicine

April 21, 2010

Mobile MedlinePlusHealth Information On-the-Go

>1,100 links

44 topics

831 English786 Spanish

~1,000 monographs

~3500 articles >2,000 images

15-20 stories added daily

Over 100 directories of doctors, hospitals, clinics & libraries

>40 languages>250 topics>3,000 links

2 RSS feeds>1600 email updates

15 English issues2 bilingual issue

Weekly podcast

128 English5 Spanish

172 tutorials

MedlinePlus

Rapid GrowthMobile Internet Use of Health Information Doubled in the U.S.

Full Site to Mobile Site

Web Site App

Device Diversity

WURFLWireless Universal Resource File

Content

Testing

Testing

m.medlineplus.gov

User Response

User Snapshot75,000 unique visitors

216,000 page views

United States, 43.59%

Other, 56.41%

Future Plans

Monitor user feedback to improve the site

Add mobile detection technology to the full site

Mobile SEO

Add medical dictionary

Loren [email protected]

Thank You