SharePoint for Internal Communications | Oct. 29, 2014

How to Redefine Your Intranet

Presence and Give Employees

What They Want

Stephanie Johnson

Senior Manager, Internal Communications

Apollo Education Group, Inc.

History of the

Apollo Intranet

2001

2004

2007

2011

The Current

State

(early 2014)

LITTLE to NO

Employee

Engagement

• Non-existent communication strategy.

• Became a last resort communication

channel.

• Content was largely disconnected

from organizational landscape and

employee needs.

NO

Governance

• Uncontrolled site proliferation.

• No consistent user experience.

• No minimum training required for

site owners.

Unmitigated

GROWTH

• No strategy to provision sites.

• Business was not in control of who

gets sites and many sites ended up

without owners.

• Some sites had no content. Ghost

towns. In short, “Site Sprawl.”

IT and

Communications

Unite

(give it up for

team players.)

Corporate Communications DRIVING

COMMUNICATION and CONTENT

STRATEGY.

User Experience Branding Governance

IT delivering BEST-IN-CLASS

COLLABORATION SERVICES and

supporting MIGRATION.

DEPARTMENTS from all over the

company BETA TESTED and

PILOTED the NEW PLATFORM.

New State

Based on Two

Major Goals

(at least for us.)

Create a BEST IN CLASS

communication platform.1

Redefine what was and

ENGAGE EMPLOYEES like

never before.

2

“Put it before them briefly so they

will read it, clearly so they will

appreciate it, picturesquely so they

will remember it, and above all,

accurately so they will be guided by

its light.”

– Joseph Pulitzer

We Present …

To ARC is to …

Create ONE

CENTRAL

communications

vehicle.

To ARC is to …

Provide a place

where employees

can come

TOGETHER to find

information and

INTERACT.

To ARC is to …

Develop a company

personality and

tone that is

WHIMSICAL, FUN

and HUMAN.

To ARC is to …

ENGAGE

employees as

people and make

the IMPORTANT

INTERESTING.

To ARC is to …

Build a homepage

that is

ATTRACTIVE,

well-organized and

EASY TO USE.

Global Navigation

Two Goodies

that Wildly

Contribute(d) to

our Success

Promote as if it was a product

your employees would pay for.

Create a Publishing Dashboard

• Built-in publishing

workflow.

• Manage and track

articles across

multiple SharePoint

sites/news channels.

• Aggregate all in-

process articles into

one page.

• Allows larger teams to

work simultaneously.

Questions?

Stephanie.Johnson@apollo.edu

Twitter: @SJohnson85