SEO & PPC need to hug it out, why all the fighting? · SEO & PPC need to hug it out, why all the fighting? Trevor Koen Director, Digital Strategy. SEO VS. PPC. WHAT WHY HOW WHAT? Post on 21-Mar-2020
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Click to see full reader Page 1 SEO & PPC need to hug it out, why all the fighting?
Trevor KoenDirector, Digital Strategy
Page 3 WHAT WHY HOW
WHAT?
WHY?
HOW?
Page 9 Streamlining resources
Building repeatable goals
De-duplication of effort
Sharing Information
Page 10 Search Marketing Roadmap
Breaking down of silos
Page 14 Google Keyword Planner
Bing Research Keywords
Page 15 Answerthepublic.com
Page 17 Discovering Organic Opportunity
Page 18 Short term Medium term Long term
Page 24 Domain Authority+
Difficulty+
Volume=
OPPORTUNITY
Page 30 Balance the opportunity against the resources you have
Map it to the existing content you have.
Page 31 Goals that provide the opportunity for maximum growth
Content calendar aligned with gaps
Page 32 Overlay Paid Opportunity
Page 34 Close the feedback loop
Keyword discovery
Page 35 Build a keyword list
Discover organic
opportunity
Overlay paid opportunity
Identify & expand
Page 36 The perpetual demand agencywww.impericmedia.com@ImpericMedia@TrevorKoen