SEO & PPC need to hug it out, why all the fighting? Trevor Koen Director, Digital Strategy
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SEO & PPC need to hug it out, why all the fighting?
Trevor KoenDirector, Digital Strategy
SEO PPCVS.
WHAT WHY HOW
WHAT?
WHY?
HOW?
WHAT
WHAT?
WHAT
WHY?
Streamlining resources
Building repeatable goals
De-duplication of effort
Sharing Information
Search Marketing Roadmap
Breaking down of silos
WHAT
HOW?
Keyword Research
Your Experience
Google Keyword Planner
Bing Research Keywords
Answerthepublic.com
Just Google it...
Discovering Organic Opportunity
Short term Medium term Long term
Domain Authority+
Difficulty+
Volume=
OPPORTUNITY
Balance the opportunity against the resources you have
Map it to the existing content you have.
Goals that provide the opportunity for maximum growth
Content calendar aligned with gaps
Overlay Paid Opportunity
Close the feedback loop
Keyword discovery
Build a keyword list
Discover organic
opportunity
Overlay paid opportunity
Identify & expand
The perpetual demand agencywww.impericmedia.com@ImpericMedia@TrevorKoen
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