op A COST PERSPECTIVE FOR
op
A COST PERSPECTIVE FOR
Proposal Contd. – SEO , SMO and Pay Per Click (PPC)
Submitted By:- Sanjeev [email protected]
Our Clients
SEO ACTIVITIES
Activities DetailsKeyword & Key phrase Identification Yes
Meta tags creation (Title, Description, Keywords) YesAlt tag creation (Image Optimization) YesGoogle/ Yahoo Sitemap Generation YesHTML Sitemaps creation / Updation Yes
H1, H2…. , Bold Tags Yes*HTML Coding, Validation & Correction Yes
Create Robots.txt & Optimization YesCreation of Themed SEO Pages (if required) Yes
RSS Feed Creation / Updation YesNo follow links Creation Yes
Content Optimization & Keyword density Analysis Yes*URL Rewriting (if required) Yes
Google Analytics Code Installation YesGoogle and Bing Webmaster Code implementation Yes
*Additional Navigation Bar (if required) YesCanonical Tag implementation/ 301 Redirect Yes
Internal linking YesBroken links, Navigation Structure, Browser compatibility,
Hidden Text Analysis Yes
SEO Activities – On Page Optimization
Activities DetailsSitemap Submission Yes*Article Submission Yes
Directory Submission (manually) YesDirectory Submission (automated) Yes
Search Engine Submission (manually) YesSearch Engine Submission (automated) Yes
Regional Search Engine Submission YesSubmission in DMOZ Yes
Blogs creation YesBlog Updation Yes
Blogs Promotion YesBlogs commenting Yes
*Press Release Submission Yes*Forum Posting Yes
*Discussion & Forum Posting YesRSS Feed Submission YesSocial Bookmarking Yes
Yahoo Answer YesGoogle & Yahoo Group Posting Yes
Local Business Listing YesClassified Ads Posting Yes
Other Link Building Activities Yes
SEO Activities – Off Page Optimization
Activities DetailsContent for Press Release YesContent for Forum Posting Yes
Content for Groups YesContent for Free Ads Yes
Content For Email Marketing YesCreation of profile on Yahoo answers Yes
Content for Newsletter creation Yes
SEO Activities – Content Development
Activities FrequencyTraffic Report Fortnightly
Keywords Ranking Report FortnightlyAlexa Ranking Report Fortnightly
Page Rank Report MonthlyLink Popularity Report MonthlyWeb Analytics Report Twice a month
Usability Study Quarterly
SEO Activities - Report
SEO Activities Plans Output in a month/Resource
Analysis
Website Analysis Once in a month
Broken Links Checking Once in a month
Navigation Structure One time activity
URL Rewriting One time activity
Keywords and Key Phrases Research 100 Keywords
On-page optimization
Meta tags creation (Title, Description, Keywords)
10 Pages (according to requirements)
Alt tag creation For All Top pages
Sitemap Generation/Updation Once in a month
Webmaster tool implementation One time activity
*HTML Coding, Validation & Correction One time activity
Create Robots.txt One time activity (After that Quarterly reviews )
Creation of Themed SEO Pages (if required)
One time activity (After that Quarterly reviews )
Search Engine Optimization Deliverables
SEO Activities Plans Output in a month/Resource
On-page optimization
Sitemaps Updation One time activity*URL Rewriting (if required) One time activityGoogle Analytics Code Installation Once in a month
Off-page optimization
Article Submission 600 submissions Per MonthsDirectory Submission (manually) 200 submissionsSubmission in DMOZ One time activitySearch Engine Submission One time activity (After that Quarterly reviews )Regional Search Engine Submission One time activity (After that Quarterly reviews )Blogs creation One time activity *Blog Updation 5 Posts in a monthBlogs Promotion YesBlogs commenting 20 comments Per Month*Press Release Submission 30 submissions Per Month*Forum Posting 20 Postings Per Month*Discussion yahoo Posting 100 Posting Per MonthSocial Bookmarking 200 Per MonthYahoo Answer 10 in a monthRSS Feed Submission One time activity (After that Quarterly reviews )
Note: New Keywords will add according to the SEO requirements.
Search Engine Optimization Deliverables
SMO ACTIVITIES
SMO ACTIVITIES - PROMOTIONS ON SMO SITES
YouTube
Blogs
Stumble upon
Google Plus
Other Social Networking, Social Bookmarking sites and more
Objective: Brand Building User InteractionBuilding of Fan ClubDriving Traffic to Official WebsiteValid Lead Capturing
Answering Fan’s queries.
Proposed Activities : Creating Fans and Communities.
Information on new offers and discounts.Replying to queries and comments.Posting of website URL's on Facebook & TwitterFormulating Festive and other offers.
Educating users about our services and offers Promotion of Brand name. Educating users about your Brand.
ROI :
Traffic &
Fan base
SOCIAL MEDIA MARKETING GOALS
In the first two months, we will develop the critical mass on social media platforms which could be leveraged at later stages.
We would promote the your website and brands very subtly on social media networks. We would educate people about the services, Products, offers etc
Build the popularity of the Page & community of brand and diverting traffic to official website.
Information & Distribution of promotional Offers, Deals & Services etc.
Promotion of Stories, News, Videos etc with the people.
Spread the awareness of your brand.
ACTIVITY PLAN
SMO Activities Plans Output
Making friends and joining Communities and groups
Brand Building/ Products, services & offers Promotion
At least 2 Posts on wall, per day User Interaction / Answering Fan’s queries.
Fan Building yes
Driving Traffic to Official Website Yes
Twitter Account and Profile creation Brand Building/ Products, services & offers Promotion
Post at least 2 Tweets per working day Brand Building/ Products, services & offers Promotion
Increase Followers yesTraffic Diversion to the Website Yes
YouTube
YouTube Account and Profile creation Brand Building/ Products, services & offers Promotion
Video Optimization & Upload Videos in YouTube
Increase the visibility of videos in YouTube
Promoting Videos and Increasing Videos viewers
Brand Building/ Products, services & offers Promotion
Driving Traffic to Official Website Depends on the videos
SOCIAL MEDIA MARKETING DELIVERABLES
SMO Activities Plans Output
Blogs
Blog and Profile creation, optimization & Updation
Brand Building/ Products, services & offers Promotion
Blog Commenting Brand Building/ Products, services & offers Promotion
Google + Project
Account/ Profile creation Brand Building/ Products, services & offers Promotion
Friends Building, Photos uploading and sharing
Brand Building/ Products, services & offers Promotion
Pinterest Create a board and add pins of products and website
Help in promotion of our properties images
Stumble Upon Create Pages, increase followers & share Brand Building/ Products, services &
offers Promotion
SOCIAL MEDIA MARKETING DELIVERABLES
FACEBOOK - SHARE POST WITH OTHERS PAGES
PINTEREST – CREATE BOARDS, PIN AND SHARE
STUMBLEUPON – CREATE PAGES, INCREASE FOLLOWERS & SHARE
Pay Per Click (PPC)
Paid Search Engine Marketing – Keyword Based
Publishers: Google
Model: Pay Per Click
Keyword Targeting: According to your services
The Text ads would be designed by us and these ads would target specific keywords. We will create ads according to the keywords and very specific, so we can attract only quality visitors.
Methodology
Sample Keyword Based PPC Activity
Contextual Campaign Marketing - Contextual Network
Publishers: Google
Type: Banner/Text Based
Model: Pay Per Click
Target websites: All relevant websites
Target Keywords: According to your services.
** Creative's to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentioned below.
Sample Contextual Based SEM Activity
Contextual Campaign Marketing - Contextual Network
Publishers: FaceBook
Type: Banner/Text Based
Model: Pay Per Click
Target Audience: Indian, 18 – 50 Age group
Target Keywords: According to your products and services.
** Creative's to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentioned below.
Facebook Paid Promotion
You Tube Paid Promotion
Advantages of the PPC Program
Advantages Create Attractive Text and Image Ads
1000+ Keywords targeted for Search Engine Marketing & other related Web Pages
Generate Relevant traffic
Specific targeted campaigns.
High rate of conversion.
ROI driven.
When people search on Google using one of your keywords, your ad may appear next to the search results.
You create ads and choose keywords, which are words or phrases related to your business
Pay only if people click your ads.
PPC ACTIVITIES & MANAGEMENT PLAN
PPC Account Creation Website & Goal Analysis Campaign Setup Competitive Analysis Report Keyword Research Text Ads & Image Ads Creation Ad Copy Testing Bid Management Regional Optimization Quality Score Analysis Placement Sites Targeting Landing Page Consultation Conversion Tracking Weekly Report
Contact Us.