Digital Journey- Case Study by EZ Rankings | Where we covered all aspect of Digital Marketing i.e, SEO, SMO & PPC

Digital Journey How a business turned into the Brand

“Products are created in factory but BRANDS are created in the mind.” - Someone

About Us

�  6+ years of Expertise

�  500+ Active Projects

�  15+ Agencies all over the Globe

�  60+ Strong Team

About the Brand

�  Theme: Post Delivery Product

�  Target Group: Women (Young Mothers & Working Mothers)

�  Product: Breast Pump

�  Age Group: 20+

�  Target Market: US

Challenges

�  ZERO Digital Presence

�  High Spending on Print Media

�  Low Conversion

�  Sales were Less

�  High Bounce Rate

�  Paid campaigns with High CPC

Goals

�  Positioning

�  Brand Establishment

�  Brand Promotion

�  Build Two Way Communication

�  Generate leads

�  Information Source for Young Mothers

Opportunities

�  Top Positioning on Search Results

�  Instant presence via Pay Per Clicks

�  Banner Marketing on Mother / Baby related sites

�  Social Awareness on Breast Pump

�  Importance of Mother Feed Vs. Formula Feed

�  Participate in Questions / Answers on related forums

Process

Awareness Engagement Traffic Results

Strategy

�  Organic Rankings – Identified, Targeted & Optimized over 100 Keywords.

�  Keywords were mix of Products, Insurance companies, Informative Keywords & Competitor names.

�  Installed & Optimized Call to Action buttons

�  Identification & Optimization of Keyword related pages

Strategy

�  Effective Pay Per Click campaign was set up

�  Campaign was optimized

�  Effective landing pages were created

�  A/B split testing performed

�  Real time Analytics reviewed

�  High CTR & Low CPC

Strategy

�  Created Social Pages with call to action

�  Linked Social Pages to Website

�  Build & Promoted Brand via related articles / posts

�  Effective two way communication was set up

�  Queries answered on Brand Pages

�  Time to time updates of cover photos / profile pictures

Strategy

�  Paid Ads were build on social platforms

�  Target Audience Filtered

�  Effective Banners Created

�  Ads optimized & promoted further

�  Paid Press Release Sites were identified & used for promotion

�  Videos were created & promoted on platforms

Results

�  80%  Keywords  ranked  within  Top  20  posi6ons  within  4  months.  

�  Facebook  Likes  went  up  from  12K  to  17  K  within  3  months  

Results

33% increase in Facebook Likes

Results

11% increase in User Engagement on Facebook

Results

Increase in Total Reach & Post Reach

Results

40% increase in number of clicks

Results

Remarketing Statistics

Results

PLA Statistics

Results

Within 3 months, 80 sales went up to 875 sales a month

It will be our pleasure to have you on board!!!

Thanking you,

Team EZ Rankings