Transcript
SEARCH ENGINE OPTIMIZATION (SEO)
PRESENTATION HIGHLIGHTS
• Why Do We Need SEO?• How Search Engines Work?• How Can I Optimized A Site Perfectly?• SEO Periodic Table• Questions
COMPELLING SEARCH STATS• Around 17.1 billion explicit core
searches are made every month.
• Google Sites receives almost around 11.4 billion search queries per month.
• Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.
Paid Listing
Organic
Listing
Organic Click Through Rates
Search Engine Crawling
What is SEO
• Search Engine Optimization or SEO is the art & science of raising website visibility in search engines to increase targeted traffic and conversion.
SEO Life Cycle
• Website Structure Analysis• Keywords Research• Competitor Analysis• On Page Optimization• Off Page Optimization• Reporting & Maintenance
Website ArchitectureFixing something that is broke is always harder than building it right from the beginning.
• Accessibilitya.JavaScript Menusb.Flash Navigationc.AJAXd.Complex Dynamic URLe.Session IDs
• Click Depth• Navigation
Keywords Research
• Keywords are the words that someone would type into a search engine to find relevant web pages.
• Tools Used – Google Adwords Keyword Tool/ WordTracker/ Market Samurai
Competitor AnalysisInvestigating your competitor websites means improving yours.
• Identify Competitors• Onsite Analysis – Keywords, content & technical• Offsite Analysis – Backlinks, Link building
strategy• Social Presence
On Page Optimization
• On-page optimization refers to the activities that could be done on the website itself.
On Page Factors
❑ HTML Head Tags
▪Title▪Meta-Description▪Meta-Keywords▪Meta-Robots▪Rel=Canonical
On Page Factors❑ URL
▪Domain name▪Length▪Sub-domain vs sub-directory▪Separators
❑ Body Tags▪Heading Tags – H1,H2,H3….▪Alt Tags▪Image Filename
Content Optimization
• Content Is King
• Unique original content• Keyword frequency• Keywords Density• Keyword Prominence• Keyword Proximity
Off Page Optimization
• Off-page optimization generally refers to the various activities that one perform to create back-links for his website.
ArticleDirectorie
s
Press Releases
Blog Posts
Social Book-
markingLinks
SocialNetworkin
gSites
Link Exchange
Directories
Website
SEO Periodic Table
THANK YOU!!!
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