Digital Marketing Strategy For Q3 2021 XPDEL SEO STRATEGY Require internal content to increase web pages on Google. Content to create organic awareness Internal Blogs (Targeted Keywords (Updated)) Publishing content on supply chain content publishing websites Case Studies Blog content quality can be generic and would be used to generate awareness and rankings Niche content can be written by Advatix team or outsources to domain expert
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Digital Marketing Strategy
For Q3 2021
XPDEL SEO STRATEGY
Require internal content to increase web pages on Google. Content to create organic awareness
Blog content quality can be generic and would be used to generate awareness and rankings
Niche content can be written by Advatix team or outsources to domain expert
XPDEL Targeted Top 3 PAGES KEYWORDSS
No KeywordsAvg.
Monthly Searches
Compt. 16th July,Google USA
9th July,Google USA
1 fulfillment center 10k-100k High 8 9
2 fulfillment center usa 100-1k Medium 8 8
3 fulfillment services usa 100-1k Medium 11 12
4 fulfilment centres usa 100-1k Medium 9 10
5 fulfilment usa 100-1k Medium 8 8
6 fulfilment warehouse usa 100-1k High 13 15
7 us fulfillment center 100-1k Medium 9 9
8 usa fulfillment center 100-1k Medium 9 9
9 fulfillment center in usa 100-1k Medium 13 14
10 fulfilment center in usa 100-1k Medium 10 11
11 fulfillment services in usa 100-1k Medium 11 12
12 fullfillment usa 100-1k High 13 15
13 dallas 3pl warehouse 100-1k Medium 25 29
14 fulfillment company in usa <100 Low 17 18
15 warehouse fulfillment services usa 100-1k High 20 22
16 Fulfillment San Francisco <100 Low 28 29
17 fulfillment centers 10k-100k High 10 10
18 fulfillment companies 1k-10k Medium 5 5
19 fulfillment center California 100-1k Medium 23 24
20 fulfillment center san francisco <100 Low 15 16
21 Fulfillment centers in dallas 100-1k Medium 5 5
22 Fulfillment centers in Los Angeles 100-1k Medium 7 7
23 Fulfillment centers in Chicago 100-1k Medium 6 6
24 Fulfillment centers in New York 100-1k Medium 6 6
25 Best fullfillment companies in dallas <100 Low 8 8
26 Best fullfillment companies in Los Angeles <100 Low 7 7
27 Best fullfillment companies in New York <100 Low 7 7
28 Fulfillment Warehouse Services in dallas <100 Low 22 24
29 Fulfillment Warehouse Services in Los Angeles <100 Low 11 13
30 commerce fulfillment services <100 Low 13 14
31 e-commerce fulfillment services 100-1k Medium 12 13
32 Ecommerce fulfillment companies 100-1k Medium 19 20
33 ecommerce fulfillment company 100-1k Low 24 25
34 B2B Fulfillment <100 Low 29 30
Non-Targeted Top 3 PAGES KEYWORDSS No Keywords Avg. Monthly
Searches Compt. 16TH July,Google USA
9th July,Google USA
1 Best fullfillment companies in dallas <100 Low 7 8
2 Best fullfillment companies in Los Angeles <100 Low 7 7
3 Best fullfillment companies in New York <100 Low 6 7
XPDEL- Targeted SEO Keywords 1/1S.No Keywords Avg. Monthly
Searches Competition 16th July,Google USA
9th July,Google USA
June Google USA
MayGoogle USA
AprGoogle USA
1 3pl in Dallas 100-1k High Not in 200 Not in 200 Not in 200 Not in 200 Not in 2002 fulfillment center 10k-100k High 8 9 10 15 203 fulfillment center usa 100-1k Medium 8 8 9 13 194 fulfillment services usa 100-1k Medium 11 12 13 18 285 fulfilment centres usa 100-1k Medium 10 10 11 11 176 fulfilment usa 100-1k Medium 8 8 8 12 167 fulfilment warehouse usa 100-1k High 14 15 16 21 308 us fulfillment center 100-1k Medium 9 9 9 11 129 usa fulfillment center 100-1k Medium 9 9 9 10 16
10 fulfillment center in usa 100-1k Medium 13 14 15 24 29
11 fulfilment center in usa 100-1k Medium 10 11 12 18 25
12 fulfillment services in usa 100-1k Medium 11 12 13 17 21
13 warehousing and fulfillment usa 100-1k High Not in 200 Not in 200 Not in 200 Not in 200 Not in 200
14 fullfillment usa 100-1k High 13 15 16 22 5415 dallas 3pl warehouse 100-1k Medium 25 29 31 56 Not in 200
16 fulfillment company in usa <100 Low 17 18 19 24 40
17 warehouse fulfillment services usa 100-1k High 21 22 24 30 46
18 Fulfillment San Francisco <100 Low 26 29 31 38 Not in 20019 fulfillment centers 10k-100k High 10 10 11 15 2020 fulfillment services 1k-10k Medium Not in 200 Not in 200 Not in 200 Not in 200 Not in 20021 fulfillment companies 1k-10k Medium 5 5 5 5 822 fulfillment centre 10k-100k Medium 30 33 35 41 5123 shopify fulfilment 1k-10k High Not in 200 Not in 200 Not in 200 Not in 200 Not in 200
24 fulfillment center California 100-1k Medium 22 24 25 32 Not in 200
25 fulfillment center san Francisco <100 Low 15 16 17 20 24
26 Fulfillment centers in dallas 100-1k Medium 5 5 5 5 6
27 Fulfillment centers in Los Angeles 100-1k Medium 7 7 7 7 8
28 Fulfillment centers in Chicago 100-1k Medium 6 6 6 6 8
29 Fulfillment centers in New York 100-1k Medium 6 6 6 7 7
30 Best fullfillment companies in dallas <100 Low 8 8 8 13 13
31Best fullfillment companies in Los Angeles
<100 Low 7 7 7 7 7
32 Best fullfillment companies in New York <100 Low 7 7 7 10 12
40 E-Commerce Order Fulfillment 100-1k Low Not in 200 Not in 200 Not in 200 Not in 200 Not in 200
41 B2B Fulfillment <100 Low 29 30 31 45 44
42 multi location fulfilment <100 Low Not in 200 Not in 200 Not in 200 Not in 200 Not in 200
43 multi-channel fulfillment 100-1k Medium Not in 200 Not in 200 Not in 200 Not in 200 Not in 200
44 3PL service provider 100-1k Medium 32 35 36 51 63
Month Source Total Month Leads TG
Total Leads Received Total Target Q1
Apr 2021 Organic= 1Paid=2 25
100Aug 2021
Sep 2021
Current Leads - XPDEL
ADVATIX SEO STRATEGY1) Blog content require with 1000-1500 words on below topics including keywords “Supply Chain Experts” “Supply Chain Management” “Supply Chain Management Companies” “Supply Chain Solutions”. Every keyword’s density should be around 7-10 times in the content with exact form.
• What is supply chain management?
2) Need to increase this keywords density “Supply Chain Consulting” on home page. Put on H1 tag also. Every keyword’s density should be around 7-10 times in the content with exact form.
3) Blog content require with 1000-1500 words on below topics including keywords “Supply Chain Logistics” . Every keyword’s density should be around 7-10 times in the content with exact form.
• What is Supply Chain Logistics?
4) Blog content require with 1000-1500 words on below topics including keywords “Supply Chain Design” . Every keyword’s density should be around 7-10 times in the content with exact form.
• Supply Chain Design
5) Blog content require with 1000-1500 words on below topics including keywords “Supply Chain Network Design” . Every keyword’s density should be around 7-10 times in the content with exact form.
• Supply Chain Network Design
6) Blog content require with 1000-1500 words on below topics including keywords “Supply Chain Planning” . Every keyword’s density should be around 7-10 times in the content with exact form.
• Supply Chain Planning
7) Need to increase this keywords density “Supply Chain Technology” on /technology.php page. Put on H1 tag also.
8) Blog content require with 1000-1500 words on below topics including keywords “e-commerce Supply Chain” . Every keyword’s density should be around 7-10 times in the content with exact form.
• e-commerce Supply Chain
9) Blog content require with 1000-1500 words on below topics including keywords “Retail Supply Chain” . Every keyword’s density should be around 7-10 times in the content with exact form.
• Retail Supply Chain
10) Would like to rename this page https://www.advatix.com/inventory.php to https://www.advatix.com/inventory-management.php
And also want to increase keyword “Inventory Management” “Inventory Planning” “inventory system” “Inventory Management Systems” density around 10-15 times exactly.
11) Blog content require with 1000-1500 words on below topics including keywords “inventory tracking system” . Every keyword’s density should be around 7-10 times in the content with exact form.
• inventory tracking system
12) Blog content require with 1000-1500 words on below topics including keywords “inventory distribution system” . Every keyword’s density should be around 7-10 times in the content with exact form.
• inventory distribution system
13) Blog content require with 1000-1500 words on below topics including keywords “warehouse management” “WMS system” “Warehouse Management Systems” “warehousing management” “warehouse inventory management” “warehouse inventory” “warehouse software”. Every keyword’s density should be around 7-10 times in the content with exact form.
• warehouse management system
14) Blog content require with 1000-1500 words on below topics including keywords “Order Management Systems”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Order Management Systems
15) Blog content require with 1000-1500 words on below topics including keywords “Transportation Management Systems”. Every keyword’s density should be around 7-10 times in the content with exact form.
ADVATIX SEO STRATEGY16) Blog content require with 1000-1500 words on below topics including keywords “Dispatch management system”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Dispatch management system
17) Blog content require with 1000-1500 words on below topics including keywords “Fleet tracking”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Fleet tracking
18) Blog content require with 1000-1500 words on below topics including keywords “IT consultants” “Technology consultants”. Every keyword’s density should be around 7-10 times in the content with exact form.
• IT consultants/Technology consultants
19) Blog content require with 1000-1500 words on below topics including keywords “Logistics Consulting” “Logistics Service Providers”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Logistics Consulting/ Logistics Service Providers
20) Blog content require with 1000-1500 words on below topics including keywords “Logistics Management” “Logistics Expert”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Logistics Management
21) Blog content require with 1000-1500 words on below topics including keywords “Multimodal Solution Design”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Multimodal Solution Design
22) Blog content require with 1000-1500 words on below topics including keywords “Private Fleet Management”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Private Fleet Management
23) Would like to rename this page https://www.advatix.com/network.php to https://www.advatix.com/Omnichannel.php or https://www.advatix.com/Omnichannel-Marketing.php or https://www.advatix.com/OmniChannel-Solutions.php
And also want to increase keyword “Omnichannel Consulting” “Omni Channel Solutions” “Omnichannel Supply Chain” “Omnichannel Marketing” density around 5-7 times of each keyword with exact form.
24) Blog content require with 1000-1500 words on below topics including keywords “Go To Market Strategy”. Every keyword’s density should be around 7-10 times in the content with exact form.
• Go To Market Strategy
25) Need to increase this keywords density “fulfillment operations” on /fulfillment.php page. Put on H1 tag also. Every keyword’s density should be around 5-7 times in the content with exact form.
26) Removed below red highlighted keywords from the list• Multimodal Solution Design• Ecommerce Tracking• Lease Negotiations• Franchise model development• Standard Operating Procedures
• Competitors rely on content to create organic awareness as keywords are very limited• LinkedIn content• Newsletter• Blogs• Reports• Publishing content on supply chain content publishing websites• Case Studies• Webinars
• As Advatix would have 3 accounts: Consulting, ACS and CXMC. A dedicated content team will be required for maintaining these accounts.
**Paid campaigns are run majorly on branded keywords
ADVATIX Targeted Top 3 PAGES KEYWORDSS. No Keywords Avg. Monthly
13 Organizational Growth <100 Low Not in 200 Not in 200 Not in 200 Not in 20014 Growth Strategies <100 Low Not in 200 Not in 200 Not in 200 Not in 20015 https://
globalhr.advatix.com/business-development/
Business Improvement <100 Low Not in 200 Not in 200 Not in 200 Not in 200
16 Business Development 10k-100k Low Not in 200 Not in 200 Not in 200 Not in 200
Staffing company 1k-10k Low Not in 200 Not in 200 Not in 200 Not in 20018 global staffing consultant <100 Low 15 17 8 10
19 staffing and recruiting <100 Low Not in 200 Not in 200 Not in 200 Not in 200
20 staffing resources 1k-10k Low 110 109 104 10521 Recruiter consultants 1k-10k Low 15 17 17 1822 Recruiting consultants 1k-10k Low Not in 200 Not in 200 Not in 200 Not in 20023 staffing consultant <100 Low 110 112 114 12024 Recruiting Solutions 1k-10k Low Not in 200 Not in 200 Not in 200 Not in 20025 Top Recruiters <100 Low Not in 200 Not in 200 Not in 200 Not in 20026 Professional Recruiting <100 medium Not in 200 Not in 200 Not in 200 Not in 20027
leadership development 1k-10k medium Not in 200 Not in 200 Not in 200 Not in 20028 Leadership strategy firm <100 Low 50 55 57 6629 Leadership coaching firm <100 Low Not in 200 Not in 200 Not in 200 Not in 200
30 Leadership development consultant <100 Low 55 57 54 56
31 leadership consultant <100 Low Not in 200 Not in 200 Not in 200 Not in 200
32 leadership consultant firm <100 Low Not in 200 Not in 200 Not in 200 Not in 200
33 Leadership development consultant <100 Low Not in 200 Not in 200 Not in 200 Not in 200
34 Leadership development courses <100 Low Not in 200 Not in 200 Not in 200 Not in 200
35 Management team consulting <100 Low 15 18 18 29
36 Team development consultants <100 medium Not in 200 Not in 200 Not in 200 Not in 200
Coaching and Development <100 Low Not in 200 Not in 200 Not in 200 Not in 200
40
https://globalhr.advatix.com/talent-management/
talent management 1k-10k Low Not in 200 Not in 200 Not in 200 Not in 20041 Talent acquisition firm <100 medium Not in 200 Not in 200 Not in 200 Not in 20042 Talent Solutions <100 Low Not in 200 Not in 200 Not in 200 Not in 20043 Talent Strategies <100 Low 150 156 147 14444 Talent Development 1k-10k Low Not in 200 Not in 200 Not in 200 Not in 20045 Top Talent Firm <100 Low Not in 200 Not in 200 Not in 200 Not in 200
human resource management 10k-100k Low Not in 200 Not in 200f Not in 200f Not in 200
47 Human Resources solutions <100 Low 15 16 14 117
48 HR Conusltants <100 Low Not in 200 Not in 200 Not in 200 Not in 20049 Top HR solutions <100 Low Not in 200 Not in 200 Not in 200 Not in 20050 Human Capital 10k-100k Low Not in 200 Not in 200 Not in 200 Not in 20051 Top HR Management <100 Low Not in 200 Not in 200 Not in 200 Not in 200