SEO AND DIGITAL MARKETING

SEARCH ENGINE OPTIMIZATION (SEO)

PRESENTATION HIGHLIGHTS

• Why Do We Need SEO?• How Search Engines Work?• How Can I Optimized A Site Perfectly?• SEO Periodic Table• Questions

COMPELLING SEARCH STATS• Around 17.1 billion explicit core

searches are made every month.

• Google Sites receives almost around 11.4 billion search queries per month.

• Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2.3 billion, Ask Network with 511 million and AOL, Inc. with 271 million.

Paid Listing

Organic

Listing

Organic Click Through Rates

Search Engine Crawling

What is SEO

• Search Engine Optimization or SEO is the art & science of raising website visibility in search engines to increase targeted traffic and conversion.

SEO Life Cycle

• Website Structure Analysis• Keywords Research• Competitor Analysis• On Page Optimization• Off Page Optimization• Reporting & Maintenance

Website ArchitectureFixing something that is broke is always harder than building it right from the beginning.

• Accessibilitya.JavaScript Menusb.Flash Navigationc.AJAXd.Complex Dynamic URLe.Session IDs

• Click Depth• Navigation

Keywords Research

• Keywords are the words that someone would type into a search engine to find relevant web pages.

• Tools Used – Google Adwords Keyword Tool/ WordTracker/ Market Samurai

Competitor AnalysisInvestigating your competitor websites means improving yours.

• Identify Competitors• Onsite Analysis – Keywords, content & technical• Offsite Analysis – Backlinks, Link building

strategy• Social Presence

On Page Optimization

• On-page optimization refers to the activities that could be done on the website itself.

On Page Factors

❑ HTML Head Tags

▪Title▪Meta-Description▪Meta-Keywords▪Meta-Robots▪Rel=Canonical

On Page Factors❑ URL

▪Domain name▪Length▪Sub-domain vs sub-directory▪Separators

❑ Body Tags▪Heading Tags – H1,H2,H3….▪Alt Tags▪Image Filename

Content Optimization

• Content Is King

• Unique original content• Keyword frequency• Keywords Density• Keyword Prominence• Keyword Proximity

Off Page Optimization

• Off-page optimization generally refers to the various activities that one perform to create back-links for his website.

ArticleDirectorie

s

Press Releases

Blog Posts

Social Book-

markingLinks

SocialNetworkin

gSites

Link Exchange

Directories

Website

SEO Periodic Table

THANK YOU!!!