Screen Pages: introduction & benchmarks
Post on 25-Jan-2015
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Screen Pages
Client Event
Agenda
• Journey began late 2008
• Close to 100 websites delivered– 20 Enterprise sites delivered
• 50 active clients
• 300 modules used
• Gold Partner
• Award winners
5 years of Magento
Statistics & benchmarks
Source Traffic Conversion £ per visit
Brand related searches 14.5% 6.3% £4.45
Generic search 14.1% 1.5% £0.55
Paid search 19.9% 3.4% £2.74
Email marketing 20.6% 4.9% £2.73
Referrals 10.5% 2.4% -
Average 3.9% £2.64
Summary of traffic & its performance
21%
15%Opportunity?
2.85%
1.27%
4.69%
Landing page % landings bounce %
Home page 32% 23%
Category page 25% 33%
Product page 22% 55%
Where do visitors land?
i.e.. not on the home page
Search
Used by 5.4% of visitors.Converts at 3x average.Committed shoppers.
Quartile 1 Quartile 3
Basket/checkout views 0.92% 3.42%
Basket page exits 7.93% 11.83%
Checkout success 39.7% 49.4%
Checkout abandonment
These are all Magento standard checkouts – except one.
• 100,000 visitors placing 5,000 orders
• Conversions 5.93% vs. 3.87%
• 40% of traffic from “mobile”– Sales on desktops 75% vs. 62% visits
– Sales on mobiles 3.5% vs 15% visits
Cyber-Monday
2014?
• The year of video content• Brands employ content editors• Tech-lash: who’s in charge? users or devices• Consumers less willing to share personal data• Wearable tech• Marketers stop talking about “big data” & focus on
things they know and can act on – now
2014 predictions
Source: Figaro
• Moving beyond SEO & PPC• Targeted marketing• Calculating conversion attribution (with multliple
digital channels)• Effective journeys for mobile users• Producing concrete financial results from social• Developing effective content
Big marketing challenges: 2014
…..
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