Screen Pages: introduction & benchmarks

Screen Pages

Client Event

Agenda

• Journey began late 2008

• Close to 100 websites delivered– 20 Enterprise sites delivered

• 50 active clients

• 300 modules used

• Gold Partner

• Award winners

5 years of Magento

Statistics & benchmarks

Source Traffic Conversion £ per visit

Brand related searches 14.5% 6.3% £4.45

Generic search 14.1% 1.5% £0.55

Paid search 19.9% 3.4% £2.74

Email marketing 20.6% 4.9% £2.73

Referrals 10.5% 2.4% -

Average 3.9% £2.64

Summary of traffic & its performance

21%

15%Opportunity?

2.85%

1.27%

4.69%

Landing page % landings bounce %

Home page 32% 23%

Category page 25% 33%

Product page 22% 55%

Where do visitors land?

i.e.. not on the home page

Search

Used by 5.4% of visitors.Converts at 3x average.Committed shoppers.

Quartile 1 Quartile 3

Basket/checkout views 0.92% 3.42%

Basket page exits 7.93% 11.83%

Checkout success 39.7% 49.4%

Checkout abandonment

These are all Magento standard checkouts – except one.

• 100,000 visitors placing 5,000 orders

• Conversions 5.93% vs. 3.87%

• 40% of traffic from “mobile”– Sales on desktops 75% vs. 62% visits

– Sales on mobiles 3.5% vs 15% visits

Cyber-Monday

2014?

• The year of video content• Brands employ content editors• Tech-lash: who’s in charge? users or devices• Consumers less willing to share personal data• Wearable tech• Marketers stop talking about “big data” & focus on

things they know and can act on – now

2014 predictions

Source: Figaro

• Moving beyond SEO & PPC• Targeted marketing• Calculating conversion attribution (with multliple

digital channels)• Effective journeys for mobile users• Producing concrete financial results from social• Developing effective content

Big marketing challenges: 2014

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