Room & Board Links On and Offline Conversations to Increase Sales

Room & Board Links On and Offline Conversations to Increase Sales

Today’s Speakers

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Dave HawleyProduct Marketing

Kimberly RuthenbeckDirector of Web Experience

Moderator: Don DavisEditor

Today’s Webinar Agenda

1. Room & Board E-Commerce Goals

2. Why PowerReviews

3. Live Demo RoomandBoard.com

4. Social Commerce Success Story

5. Q&A

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For more than 30 years, American Made

Modern Home Furnishings

Goals• Improve customer experiences on

and offline• Engage our customer• Enhance product development• Increase sales

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• Speed and ease of integration• Enhance product development• Rich, relevant, and recent

keywords supercharges SEO

Why PowerReviews?

“Between the increase in the average order value and the ability to adjust and improve our customer experience, we can draw distinct connections between Customer ReviewsTM

and our business growth.

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- Kimberly Ruthenbeck Director of Web Experience

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The Game Plan

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80-90% Of entire customer base receive follow-up email

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Customer Reviews Sources

In-store

Online

Call Centers

60% Of online reviews come from in-store purchase

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Demo

In-store

Online

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The Results

21% Higher average order value for customers who read a review.

57% Conversion rate for visitors who read a review

3XIncrease in conversion for customers who read reviews compared to those who don’t.

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Reviews Improve Product Design

Used customer feedback to redesign sofa cushions

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Reviews Improve Product Descriptions

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Reviews Bring Keyword Density

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Valuable User Generated Content

Follow-up with 1-star reviews

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• Increasing Sales and Average Order Value• Delivering Exceptional Customer

Experiences Off-Line and Online• Enhancing Product Development

A Win for Room & Board & Their Customers

Visit: http://www.roomandboard.com/rnb/

“Our online sales are growing steadily month after month, and

our in-store customers come much more prepared having

done extensive research using Customer Reviews.

- Kimberly Ruthenbeck Director of Web Experience

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Turn Social into Sales withPowerReviews’ Essential Social Suite™

The only solution to integrate the 3 key components of social success:

• Social content• Social engagement• Social measurement

Use proven social techniques to drive sales where it matters.

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Social Content

Social Loyalty Amplifies Content Creation Through Gamification

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Integrated Gamification & Content Drives Performance

Thank you for your review

You earned 10 points!

Thank you for answerYou’ve earned the Life Saver badge.

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Integrated Social Loyalty That’s Easy to Manage

Social Loyalty

Customer Reviews

Social Answers

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Customer Reviews Attract & Convert Customers

3X

Social Content

10-50% more

organic traffic

14% increase in site

conversion

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Fast Social Answers Drive Conversions

Does this shoe come in kids’ sizes?

Yes, all shoes are available kids’ sizes.

Checkout

Asked on 12/20/2011 8:31 am

Answered on 12/20/2011 11:15 am

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Flexible Work Flow Queues Ensure Answers are Created Quickly

Q: Does this shoe come in kids’ sizes?

A: Yes, all shoes are available in kids’ sizes.

Expert

Verified Buyer

Crowdsource

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Social Discovery Amplifies Product Content to Create Traffic

YOUR SITE

Nikon is a great camera!

Should I buy this Nikon Camera from Staples?

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Social Discovery Increases Content Relevancy and Engagement

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Trending Product Updates Keep Social Users Engaged & Clicking

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Integrated Social Measurement™ Provides Actionable Analysis

Optimize Social To Drive Sales

Measure the increase in traffic from social activity

Track the impact of social activity on conversion

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Link Social Activity To Sales

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PowerReviews is the Social Performance Company

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96% Renewal Rate

27M Pieces of Social Content

Award Winning Technology

5,500 Brands

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Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

info@powerreviews.com

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

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Enter your questions into the GoToWebinar Module

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Follow along on

#SocialSales

Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

info@powerreviews.com

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

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20% off ESS through the end of May