Top Banner
Room & Board Links On and Offline Conversations to Increase Sales
33

Room & Board Links On and Offline Conversations to Increase Sales

Oct 19, 2014

Download

Business

Do you know what your customers are saying about your products? How about off line and online?

Room & Board has been designing contemporary home furnishings for more than 30 years. With only 11 retail locations across the US, the company depends on word-of-mouth recommendations to drive sales. It was very important to Room & Board that their customers were able to share their experiences regardless of whether they shopped in-store, online, or over the phone.

Please join Kimberly Ruthenbeck, Director of Web Experience for Room & Board on Wednesday, May 23 where she will highlight the success Room & Board has seen from implementing a cross-channel reviews solution.

Some of the results include:

- 21% higher average order value
- 68% of onlines sales come from products with reviews
- 3x Increase in conversion for customers who read reviews
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Room & Board Links On and Offline Conversations to Increase Sales

Room & Board Links On and Offline Conversations to Increase Sales

Page 2: Room & Board Links On and Offline Conversations to Increase Sales

Today’s Speakers

2#SocialSales

Dave HawleyProduct Marketing

Kimberly RuthenbeckDirector of Web Experience

Moderator: Don DavisEditor

Page 3: Room & Board Links On and Offline Conversations to Increase Sales

Today’s Webinar Agenda

1. Room & Board E-Commerce Goals

2. Why PowerReviews

3. Live Demo RoomandBoard.com

4. Social Commerce Success Story

5. Q&A

3#SocialSales

Page 4: Room & Board Links On and Offline Conversations to Increase Sales

Enter your questions into the GoToWebinar Module

4#SocialSales

Follow along on

#SocialSales

Page 5: Room & Board Links On and Offline Conversations to Increase Sales

For more than 30 years, American Made

Modern Home Furnishings

Page 6: Room & Board Links On and Offline Conversations to Increase Sales

Goals• Improve customer experiences on

and offline• Engage our customer• Enhance product development• Increase sales

Page 7: Room & Board Links On and Offline Conversations to Increase Sales

7

• Speed and ease of integration• Enhance product development• Rich, relevant, and recent

keywords supercharges SEO

Why PowerReviews?

“Between the increase in the average order value and the ability to adjust and improve our customer experience, we can draw distinct connections between Customer ReviewsTM

and our business growth.

#SocialSales

- Kimberly Ruthenbeck Director of Web Experience

Page 8: Room & Board Links On and Offline Conversations to Increase Sales

8

The Game Plan

#SocialSales

80-90% Of entire customer base receive follow-up email

Page 9: Room & Board Links On and Offline Conversations to Increase Sales

9#SocialSales

Customer Reviews Sources

In-store

Online

Call Centers

60% Of online reviews come from in-store purchase

Page 10: Room & Board Links On and Offline Conversations to Increase Sales

10#SocialSales

Demo

In-store

Online

Page 11: Room & Board Links On and Offline Conversations to Increase Sales

11#SocialSales

The Results

21% Higher average order value for customers who read a review.

57% Conversion rate for visitors who read a review

3XIncrease in conversion for customers who read reviews compared to those who don’t.

Page 12: Room & Board Links On and Offline Conversations to Increase Sales

12#SocialSales

Reviews Improve Product Design

Used customer feedback to redesign sofa cushions

Page 13: Room & Board Links On and Offline Conversations to Increase Sales

13#SocialSales

Reviews Improve Product Descriptions

Page 14: Room & Board Links On and Offline Conversations to Increase Sales

14#SocialSales

Reviews Bring Keyword Density

Page 15: Room & Board Links On and Offline Conversations to Increase Sales

15#SocialSales

Valuable User Generated Content

Follow-up with 1-star reviews

Page 16: Room & Board Links On and Offline Conversations to Increase Sales

16

• Increasing Sales and Average Order Value• Delivering Exceptional Customer

Experiences Off-Line and Online• Enhancing Product Development

A Win for Room & Board & Their Customers

Visit: http://www.roomandboard.com/rnb/

“Our online sales are growing steadily month after month, and

our in-store customers come much more prepared having

done extensive research using Customer Reviews.

- Kimberly Ruthenbeck Director of Web Experience

#SocialSales

Page 17: Room & Board Links On and Offline Conversations to Increase Sales

Enter your questions into the GoToWebinar Module

17#SocialSales

Follow along on

#SocialSales

Page 18: Room & Board Links On and Offline Conversations to Increase Sales

18

Turn Social into Sales withPowerReviews’ Essential Social Suite™

The only solution to integrate the 3 key components of social success:

• Social content• Social engagement• Social measurement

Use proven social techniques to drive sales where it matters.

#SocialSales

Page 19: Room & Board Links On and Offline Conversations to Increase Sales

19

Social Content

Social Loyalty Amplifies Content Creation Through Gamification

#SocialSales

Page 20: Room & Board Links On and Offline Conversations to Increase Sales

20

Integrated Gamification & Content Drives Performance

Thank you for your review

You earned 10 points!

Thank you for answerYou’ve earned the Life Saver badge.

#SocialSales

Page 21: Room & Board Links On and Offline Conversations to Increase Sales

21

Integrated Social Loyalty That’s Easy to Manage

Social Loyalty

Customer Reviews

Social Answers

#SocialSales

Page 22: Room & Board Links On and Offline Conversations to Increase Sales

22

Customer Reviews Attract & Convert Customers

3X

Social Content

10-50% more

organic traffic

14% increase in site

conversion

#SocialSales

Page 23: Room & Board Links On and Offline Conversations to Increase Sales

23

Fast Social Answers Drive Conversions

Does this shoe come in kids’ sizes?

Yes, all shoes are available kids’ sizes.

Checkout

Asked on 12/20/2011 8:31 am

Answered on 12/20/2011 11:15 am

#SocialSales

Page 24: Room & Board Links On and Offline Conversations to Increase Sales

24

Flexible Work Flow Queues Ensure Answers are Created Quickly

Q: Does this shoe come in kids’ sizes?

A: Yes, all shoes are available in kids’ sizes.

Expert

Verified Buyer

Crowdsource

#SocialSales

Page 25: Room & Board Links On and Offline Conversations to Increase Sales

25

Social Discovery Amplifies Product Content to Create Traffic

YOUR SITE

Nikon is a great camera!

Should I buy this Nikon Camera from Staples?

#SocialSales

Page 26: Room & Board Links On and Offline Conversations to Increase Sales

26

Social Discovery Increases Content Relevancy and Engagement

#SocialSales

Page 27: Room & Board Links On and Offline Conversations to Increase Sales

27

Trending Product Updates Keep Social Users Engaged & Clicking

#SocialSales

Page 28: Room & Board Links On and Offline Conversations to Increase Sales

28

Integrated Social Measurement™ Provides Actionable Analysis

Optimize Social To Drive Sales

Measure the increase in traffic from social activity

Track the impact of social activity on conversion

#SocialSales

Page 29: Room & Board Links On and Offline Conversations to Increase Sales

Link Social Activity To Sales

29#SocialSales

Page 30: Room & Board Links On and Offline Conversations to Increase Sales

30

PowerReviews is the Social Performance Company

30

96% Renewal Rate

27M Pieces of Social Content

Award Winning Technology

5,500 Brands

#SocialSales

Page 31: Room & Board Links On and Offline Conversations to Increase Sales

Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

[email protected]

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

31#SocialSales

Page 32: Room & Board Links On and Offline Conversations to Increase Sales

Enter your questions into the GoToWebinar Module

32#SocialSales

Follow along on

#SocialSales

Page 33: Room & Board Links On and Offline Conversations to Increase Sales

Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

[email protected]

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

33#SocialSales

20% off ESS through the end of May