RCC - Bicycle Tourism Workshop Presentation

CYCLING TOURISM WORKSHOP

River Canyon Country

Oregon

Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

TOP OUTDOOR REC ACTIVITIES BY PARTICIPATION RATE

0 10 20 30 40 50 60

Hiking

Car, backyard & RV camping

Road biking, mt biking & BMX

Freshwater, saltwater & fly fishing

Running, jogging & trail running

43 million

42.5 million

34.5 million

51.5 million

46.2 million

0 10 20 30 40 50 60 70 80 90

Hiking

Freshwater, saltwater & fly fishing

Birdwatching

Road biking, mt biking & BMX

Running, jogging & trail running

# of average outings / year

Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

OUTDOOR REC ACTIVITIESBY FREQUENCY OF PARTICIPATION

56 average outings / cyclist= 2.4 billion outings / year

Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

OUTDOOR REC ACTIVITIESBY PARTICIPATION RATE

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0

Fishing ‐ fly

Birdwatching

Hunting (all)

Wildlife viewing

Golf

Camping (non‐RV)

Hiking

Bicycling (road/paved)

Millions of people (Americans)

Source: Outdoor Recreation Participation Report, Outdoor Industry Foundation, 2012

OUTDOOR REC ACTIVITIESBY PARTICIPATION RATE

Millions of people (Americans)

0.0 2.0 4.0 6.0 8.0 10.0 12.0

Stand up paddling

Kayaking (whitewater)

Rafting (whitewater)

Trailrunning

Climbing (sport/traditional/ice)

Fishing ‐ freshwater

Bicycling (mountain, non‐paved)

Backpacking

Canoeing

• 52% are 35-54• 60% female• Very affluent;

– 78% annual income >$60,000 – 42% annual household income >$100,000

• 70% are married• Take 2.4 domestic trips per year

2008 MRI Doublebase Survey

CYCLISTS - NATIONALLY

Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: www.TravelOregon.com/Industry

Source: Longwoods 2009 Cyclist Visitor Analysis

Those people spent over $223 million, primarily on lodging, meals, and retail

How does this translate in Oregon?

Overnight cycling visitors spent 8 times more than

day travelers

Among bikers, bicycling was primary reason for visiting Oregon

QOR4. Was bicycling a primary reason for visiting Oregon or one of several reasons? Base: Rode a bikeSource: MMGY Global/U.S. Travel Association , travelhorizonsTM February 2012

Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com

Take the OregonBicycle Travel Surveyand Make Oregon a Better Place to Ride

Destination Successes

Historic Prairie City

Hotel

Boulder Creek Ranch

Over the Top Ride

“We Speak”

Wallowa County 70 Bike Racks

Oregon Economic Development Association’s 2010 Economic Development Award

National Association of Development Organizations 2010 Innovation Award

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