RCC Planning For Tourism

RIVER CANYON COUNTRYNOVEMBER 2012 - JANUARY 2013

COMMUNITY TOURISM

PLANNING WORKSHOP

In 30 seconds or less…• Name• Where you live• What kind of work you do

(organization/affiliation)• What is one thing that you want to

accomplish in the community as a result of this program

INTRODUCTIONS

MORNING• Participant introductions• Program introduction• Principles of sustainable tourism • Refining the preferred vision• Scenario creation: what will happen

in 10-20 years?

TODAY’S AGENDA

AFTERNOON:• Surfacing actions in the next 1-5 years• Asset mapping for tourism• Initial action planning • Wrap up

TODAY’S AGENDA

PROGRAM GOALS Raise the awareness and understanding of the

value of the tourism industry

Engage a broad cross-section of the community in a dialogue to identify strengths and opportunities

Spark creativity and enthusiasm in community leaders to contribute to making Oregon a premiere tourism destination

Connect community and business leaders with resources to help develop new authentic tourism products and leverage the assets they have

Pg. 9

Develop new experiences and products for locals and visitors that sustain or enhance the geographical character of a place

Stimulate new local business development

Establish positive relationships between community leaders and the state’s tourism organizations

PROGRAM GOALS

PROGRAM PARTNERS

• Future iQ Partners

• Rural Development Initiatives

• Alta Planning + Design IMBA Bricker Consulting

• Great Destination Strategies

• Sustainable Travel International

• UO Altitude Essentials

Committed groups - unfocused

Committed groups – focused

RESULTS

McKENZIE RIVER VALLEY

JOHN DAY RIVER TERRITORY

John Day River Territory Marketing Endeavors

OAKRIDGE

Oakridge’s IMBA Ride Center

Enhancements

Volunteers Connect Trail on Salmon Creek

Flat Creek – Salmon Creek Trail Linkage Proposal

Over the Top Ride

Oakridge Ukulele Festival

For the Love of Mushrooms!Oakridge, Oregon

“We Speak”

WALLOWA COUNTY

Wallowa County 70 Bike Racks

YOUR WORKSHOPS

• Community Tourism Visioning & Planning• Cultural & Agri-tourism Dev: Tues Dec 4• Tourist for a Day Field Session: Wed Dec 5• Nature Based Outdoor Recreation: Tues Jan 8• Bicycle Tourism Development: Wed Jan 9• Marketing on a Shoestring: Tues Jan 29• Teaming for Success: Wed Jan 30

EVENTS

• Un-Cork Your Business’ Tourism Potential: Tues Jan 8

• Community Tourism Kickoff: Wed Jan 30

• Oregon Governor’s Tourism Conference in Salem: April 14-16, 2013

PARTICIPANT EXPECTATIONS

• Attend all sessions• Participate fully and respectfully • Arrive 15 minutes early to sessions as

sessions will start right on time• Bring everything to the table! • Complete a workshop evaluation after each

session (sent to you via email)• Work actively with the local steering

committee to assist with implementing priority actions

SESSION GROUNDRULES

• Keep an open mind • Actively listen• Share air time• Be early…and often!• Contribute to moving forward• Enjoy the process…the journey is just as

important as the destination

MATCHING GRANT HIGHLIGHTS

SUSTAINABLE TOURISM…

1. Is integrated with and respectful of the culture, homeland, heritage, and people of a place;

2. Provides a unique and authentic experience for the visitor;

3. Generates localized economic development benefits;

4. Has a balanced or beneficial impact on the environment;

SUSTAINABLE TOURISM…

5. Generates revenue that is invested in conserving and enhancing the unique features of the community;

6. Provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;

7. Encourages diverse parties to work together to create new opportunities and to address common challenges; and

8. Serves target markets that are profitable, with promising long term viability.

S U S T A I N A B L E :: TOURISM

1. Sustainable tourism is integrated with and respectful of the culture, homeland, heritage, and people of a place;

TIMBERLINE LODGE ON MT. HOOD

KAH-NEE-TAWARM SPRINGS RESERVATION

KUNA YALA PANAMA

2. Sustainable tourism provides a unique and authentic experience for the visitor;

LOCALHISTORY

PORTLAND BRIDGE PEDAL

DAS PARK HOTELOttensheim, Austria

3. Sustainable tourism generates localized economic development benefits;

LOCAL PRODUCTS

LOCAL MUSICIANS

LOCAL CUISINE

UTILIZE LOCAL

MARKETS

Photo courtesy of Jeff Behan © 2008

LOCAL ARTISANSEugene Saturday Market

LOCAL ART

LOCAL ARTISANS

LOCAL GUIDES

LOCAL FISHERMEN

LOCAL SHOPKEEPERS

Photo by Iercercle

BUSTLING MAIN STREETSVITAL COMMUNITIES

4. Sustainable tourism has a balanced or beneficial impact on the environment;

Green Travel Data

Travel Oregon/Green Traveler Analysis conducted by the U.S. Travel Association, 2009

Nearly 85% of those considering travel to Oregon self identified as“environmentally conscious”

USE OF NATURAL FEATURESSokol Blosser Wine Cellar - Dundee, OR

• underground chamber naturally stays cooler

• rounded profile blends in with landscape

For more information, visit the Sokol Blosser Winery website at www.sokolblosser.com

Photo courtesy of Sera Architects, © Sera Architects, www.serapdx.com

APPROPRIATE TECHNOLOGYOregon Parks & Rec Dept. Composting Toilets

Smith Rocks, Oregon

The system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.

• virtually odorless

• solar power used to drive ventilating fan

• less frequent removal of remaining solids

• compost used for fertilizer

5. Sustainable tourism generates revenue that is invested in conserving and enhancing the unique features of the community;

Bandon Dunes

TheOregon Travel

PhilanthropyFund

+

6. Sustainable tourism provides an educational experience for the visitor that leaves them enriched and inspired to create positive change at home;

KOTOWA COFFEE TOURS Boquete, Panama

Lakeview, Oregon

EDUCATIONALVOLUNTEER VACATIONS

7. Sustainable tourism encourages diverse parties to work together to create new opportunities and to address common challenges; and

South African National ParksHoerikwaggo Trail

- short video -

Oakridge, Oregon

8. Sustainable tourism serves target markets that are profitable, with promising long term viability.

Active Outdoor Rec Participation

The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006

60 million adult bicyclists

4 billion outings

National Bicyclist Demographics

The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006

U.S. Trip-related sales: $47 billion

Jobs generated by cycling: 1.1 million

National Bicyclist Demographics

The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006

Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com

ASSET MAPPING

• Outstanding places to stay• Unique culinary experiences • Tourism amenities• Outdoor recreation assets • Unique retail or attractions • Tour opportunities • Quality events • Significant cultural and historical sites or

stories • Marketing & public relations assets