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RCC Tourism Trends Overview

May 14, 2015




2. 10%+ 3. How does this translate inOregon? 4. Oregon 2009 Visitor Report, Longwoods InternationalAvailable at: 5. Why Tourism Matters To Oregon2010 $8.5 billion in direct travel spending (+5%) $2.0 billion in travel generated earnings (0%) $313 million in state and local taxes (+3.3%) GDP of the travel industry = $3.1 billion Tourism = still one of Oregons top export-oriented industriesOregon Travel Impacts 1991-2010, Dean Runyan AssociatesAvailable at: 6. How does this translate in Oregon?88,000 Oregonians DIRECTLY employed (2010)Direct: restaurants, hotels, attractions, guide &outfitter businesses, tour operators, visitorinformation centers, convention and visitorbureaus39,600 jobs supported INDIRECTLY (2010)Indirect: gas stations, charter boats, wineries,taxis, shopping centers, printers, art galleries andmore 7. Urban vs. Rural ImpactOregon Travel Impacts 1991-2009, Dean Runyan AssociatesAvailable at: 8. EAT 9. PLAY 10. Boomers 11. Canada - #1JapanAustralia UKGermany 12. Oregons Tourism Regions 13. Size of Central OregonsOvernight Travel Market Oregon 2009 Visitor Report, Regional Visitor Research Longwoods International 14. Origin of Overnight Trips to Central Oregon Portland (38%) Eugene (10%) San Francisco / Greater Bay Area (10%) Seattle-Tacoma (9%) Los Angeles (6%) Medford / Klamath Falls (5%) Bend (5%) 15. Origin of Overnight Trip to Central Oregon Oregon 2009 Visitor Report, Regional Visitor Research Longwoods International 16. Total Nights Away on Trip 17. Season of Trip 18. Seasonality of Local Room Tax Receipts Averaged from July 2009-June 2012JanMarAprJun Deschutes JeffersonJulSep CrookOctDec0%10%20%30%40%50%60% Percentofannualtransientroomtaxpaid 19. Most Popular Visitor ActivitiesCentral Oregon (2008/09)HistoricplacesShoppingActivityorexperience Hiking/backpacking Culturalactivities/attractions National/statepark RegionCampingState EcotourismWinerytours/winetastingBicycling 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%Percentageoftripsthatincludethisactivity Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International 20. Ochoco National ForestRecreation Use (2008)Highest%ofMostoftencited asParticipationPRIMARYactivityDayhiking/walking HuntingViewingwildlife Dayhiking/walkingViewingnaturalfeatures SnowmobilingRelaxing ViewingnaturalfeaturesDrivingforpleasure Developedcamping Source: National Forest Service 21. 2009 Overnight Spending by Sector Oregon 2009 Visitor Report, Regional Visitor Research, Longwoods International 22. Average per person expenditure on overnight trips$180$160$140 Recreation/sightseeing/entertai$120 nmentRetail$100 $80 Transportationatdestination $60 $40 Restaurantfoodandbeverage $20 $ Stateaverage RegionalaverageOregon 2009 Visitor Report, Regional Visitor Research, Longwoods International 23. CENTRAL OREGON TRENDS Alana Hughson Central Oregon Visitors Association 24. Central Oregon is rebounding from the GreatRecession as the second most-improved region in thestate, behind Portland Metro. 25. CENTRAL OREGON TRENDSCultural tourism expansion and opportunities Arts Central Cultural By-Ways programo Digital map and print brochure Authentic western / ranch product Warm Springs & High Desert Museumo Native American exhibits and experiences 26. CENTRAL OREGON TRENDSCycling tourism: 4 of 9 Oregon ScenicBikeways established in this region Twin Bridges Sisters to Smith Rock Metolius Loops McKenzie Pass Coming soon: Madras area route 27. CENTRAL OREGON TRENDSInternational tourism International visitors to COVA Visitor Center is largest growth segment Opportunities abound in partnership w/ Travel Oregon and COVA Stay longer, spend more and engage more directly in rural tourism experiences $169 Billion = amount the US Dept of Commerce predicts international travelers will spend by years end setting a record! 28. CENTRAL OREGON TRENDSLarge-scale infrastructure investments Sunriver area: $100 million Brasada Ranch Eagle Crest Warm Springs Indian Head Casino Black Butte Ranch High Desert Museum

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