Transcript
HOW QYPE BRINGS BUSINESSES AND PEOPLE TOGETHER
Over the past two years we’ve grown a passionate and engaged community
THE NUMBERS
The largest local review site in Europe.
17m unique users across Europe.
Approx 20m visits per month, generating thousands of reviews per day.
Market leader in Germany, France, UK, Italy and Spain.
Established in 10 countries.
Available in 7 languages.
Coverage of more than 50,000 towns and cities across Europe.
Our USP? Real life. Qype is about going out, discovering places, and sharing them with other people.
Qypers relish the opportunity to get behind the scenes, give their feedback and talk to the business owners. They want the inside scoop, and love open and transparent businesses.
They also like to have fun.
How can businesses tap into that passion?
Real world events. Targeted ‘invite only’ events for key influencers. Well publicised across the site, newsletter, blogs, forums, Facebook, Twitter etc.Guaranteed post-event activity across multiple platforms.
Case study 1: Jim Haynes visits London(with Fernandez and Leluu and After Eight)
1 event for 15 people created…- Over 250 tweets-27 blog posts- Hundreds of photos-100+ forum messages- 4.5k words witten on Qype- 100% 5 star reviews- An awful lot of ‘Google juice’
The face of After Eight’s latest ad campaign visits London’s coolest underground supper club to dine with a select audience of Qypers.
Case study 2: Wahaca menu preview
Winter menu tasting session with 30 Qypers and food bloggers. 3 hours of tasting and feedback with Wahaca’s owner and Masterchef winner Thomasina Miers.
1 event for 30 people created…- Over 200 tweets- 19 blog posts- Hundreds of photos- 90+ forum messages- 20 five star reviews- Wahaca top rated Mexican restaurant in London
Question: How do you make Giraffe restaurants cool and talked about?
Answer: Give away an actual giraffe.
(Yes, that’s the giraffe we gave away.)
COMPETITIONS
Prize: Adopt a London Zoo giraffe called Ellish.
Enter: via Twitter, Facebook or email.
Result: Huge viral pick up.Over 2000 retweets, 700 emails, and 400+ Faceboook ‘likes’…
…One very smug giraffe
SPONSORSHIP OPPORTUNITIES
2-3 large-scale events every year across our key UK cities: - London - Birmingham - Manchester - Brighton - Dublin - Edinburgh
Nationwide competitions, including mailouts and targeted communications to our database.
Previous partners include:VirginAmazonJamie Oliver.comLucky Voice
A weekly, targeted newsletter
A vibrant Facebookpresence.
An engaging and popular blog.
Thousands of Twitterfollowers..
HERE’S WHERE WE CAN TALK ABOUT YOU…
COMBINE ALL THIS WITH TRADITIONAL ONLINE INVENTORY
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