Presented by Charles J. Timmins Founding Principal/ Chief Innovation Officer ©2013. All rights reserved Showcase your Stand-Out Brand 5 Strategies and.
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Presented by
Charles J. TimminsFounding Principal/
Chief Innovation Officer
©2013. All rights reserved
Showcase your Stand-Out Brand
5 Strategies and Tactics
Agenda
• LinkedIn Profile | A Necessity for Financial professionals.
• Discussion/ Q&A
• Top 5 LinkedIn Strategies and Tactics for 2013 and beyond
What got your career here,will not get you to where you need to go!
…Marshall Goldsmith, author and Executive Coach
1. “Stand Out”…Authentically
2. Hidden Market
3. Being found in Social Media
4. Collateral that sells!
5. Networking, not Netsucking!
Charley, how do I get there?What clients want to know? 2012 PMA Study
If you had the opportunity to get access to aroadside billboard, what message would you put up?
So, what’s your content, messaging or “pitch”?
If you had the opportunity to get access to aroadside billboard, what message would you put up?
A-I-M
Why a Profile for Financial Professionals?
.. .. .. .. .. ..
Fred Kaplan
“Advocate for borrowers”
Business Case
1. Discover his purpose2. Redefine the scope of his practice3. Announce his new role with Innovative Financial Solutions
Charley’s Profile:
# 234,567 July 23, 2004
200,000,000 January 2013
I’m employed. Why a Profile?
Platform to “Stand Out” in the crowd! Give people a feel for Y-O-U A magnet to encourage eyeballs to
reach out to learn more. A good first impression of the Brand
called Y-O-U. A teaser, to attract the interest of the
right people Attention Grabber, so the reader dives
deeper into what makes you different. Actively promote your capabilities. Searchable by decision makers, clients
and networking contacts [vs. Google]
2012 Poll:#1 Client need:
“Stand Out”…
Showcase what makes you distinctive – your “special sauce” – compared to 200M profiles.
Creating and leveraging your value proposition in social media so it triggers the “know-like-trust” dynamic.
5 Strategies and Tactics to leverage
So you - as professionals – can
Be Visible… Be Found…
Be in the Game!
“Everyman has a story…
and needs only the proper stage
upon which to tell his story.”- William Shakespeare (1564-1616)
Today, the best stage for financial professionals to tell their story is…
Walt Tillmanwww.linkedin.com/in/walttillman
“Consultant to Community Banks”
: Benefits
1, Showcase/Promote what makes you distinctive and worthyof consideration.
2. Grow your Network relevantly, with people of influence.
3. Nurture key relationships with advocates.
The Musts
LinkedIn Profile | Strategic Elements I. Professional HeadshotII. Keyword-rich HeadlineIII. A branded, 2000 word Summary, written with key words
that engage the reader with your “authentic voice”.IV. Connect relevantly and then actively promote and
distribute your Profile across multiple on-line platformsV. A video message with high, professional production
values to communicate your value proposition.
#1
Professional Headshot
KeywordsKeywordsKeywordsLocation.Location.Location.
#2
#3
LIP ≠ RES
LinkedIn Profile Summary is not
your resume!
#3
Cutting and Pasting fromyour Resume.
Do people reallyget a feel for you?
“You don’t want a LinkedIn Summary that sounds like it could be
anyone’s summary … you want to brand your summary so it speaks
about you … and only you.
…William Arruda
#3
Use the LinkedIn Summary to communicate key
attributes, emphasize interests, and convey
personality. (2,000 character max)
Use the Experience Section to communicate relevant
professional experience and accomplishments.
#4
Connect… Relevantly
#4
What is “Relevant”?
YOUR SPACE!
Profession
Geography
Industry
#5
Personal Brand Video
Bill Borton
“Risk Manager | helping people live longer, better”
Business Case
1. Redefine his mission2. Repurpose his my practice3. Reposition his offerings
Designed as the premier, on-line
business relationship building tool.
200,000,000+ potential relationships.
Fully-optimized…for free.
It’s imperative!!!
If you’re not on
Do you exist? Do you matter?
You’re less visible, less relevant and more likely to underachieve professionally!
Take Away: Re-thinking LinkedIn as a Tool
• Showcasing Y-O-U as a Brand on LI!
• Building Championship relationships by giving/sharing, not taking.
• Perfect Networking 2.0 to get more “right fit” referrals.
• Attitude: demonstrate a “Know-Like-Trust” mindset in how you build-out your profile and connections.
• Redesign/Retool your own networking process to be more proactive, not reactive.
Showcase your Stand-Out Brand:
Reflections
A Journey into “Conscious Incompetence” Insights gained? Other Issues raised? Action Steps to succeed
Comments…Questions
Presented by
Charles J. TimminsFounding Principal/
Chief Innovation Officer
©2013. All rights reserved
Showcase your Stand-Out Brand
5 Strategies and Tactics
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