Transcript
Presented To
Prof.Ahmed Sb.
Presented By
Sohail Ghani 25
Imran Niaz CH. 34
Hamid Ullah Khan 37
M.Ishfaq 05(BBA-4)
Slogan
“Life is The Name of Great Taste”
Business Description:
Fruit Chat
Dehi Belay
Golghapa
Ice Cream
Product Detail:
1:Fruit chart Channa chart
Khatimatti chart
Cream chat
2:Dehi Belay
Methay Dehi belay
Khatay Dehi belay
:
Golghapa
Methay Golghapa
Khattay Golghapa
4:ice cream
Vanilla
Chocolate
Strawberry
Orange
Pineapple Mix flavor
MMT Special Plate
Price of our Products.
Products. Small Large
Fruit Chat Channa Chat 25 40
Cream Chat 40 60
Khatti matti Chat 35 50
Dehi Belay
Small Large Methay Dehi belay 25 35
Khathay Dehi belay 25 35
Golghapa
Small Large
Methay Golghapa 25 40 Khattay Golghapa 30 50
Ice Cream
Small Large
Vanilla 30 60
Chocolate 40 80
Pine Apple 35 65
Orange 30 60
Strawberry 40 75 Mix Flavor 50 90
MMT Special Plate 50
Mission
Our mission is to achieve market position in the business in food industry.
We seek fair and responsible profit, enough to keep the restaurant financially healthy for the long term.
Organize a setup in the country‘s target market.
Objective:
WE believe very strongly in financial, business and moral excellence.
We will provide quality food products to our
customers.
Entrepreneurs
Hamid Ullah Khan “FINANCE MANAGER”
Sohail Ghani “PRODUCTION MANAGER”
Imran Niaz Ch “HR MANAGER ”
M.Ishfaq “MARKETING MANAGER”
Space
Two Kanal
Location
The location of our restaurant is near PCS Multan
Employees:
Salary
Manager 1 8000
Cashier 1 7000
Head waiter 1 7000
Waiter 12 3000
Specialist 6 4500
Van driver 1 4500
Helper 1 3000
Sweeper 1 2000
Security guard 1 5000
Consumer Decision Making Process
1 Problem recognition
2 Information Search
3 Alternative Evaluation
4 Purchase Decision
5 Post Purchase Evaluation
MARKETING PLAN:
1. Marketing Analysis
2. Competitor Analysis
3. Market Research For The Venture
MARKET RESEARCH FOR THE VENTURE
Purpose and objective:
Secondary source data: Primary Source of The data:
Interpretation:
Market Analysis
The objective of our research is to find the potential competitors of our product. Who is our target market?What possible response we might receive after launching the product?
Is their any need for this restaurant in the
market?
Promotional Mix
1 Advertising
3 Sales promotion
4 Consumer oriented sales promotion
Target Market
Middle Level Class Upper Level Class
Competitor
Research Result
Our business is feasible YES or NO?
Yes 70%
No 30%
Strength
We have the fully trained specialist for the production of our products.
We have the complete detail research about the needs of our target segment related to food problems. We are providing the best sitting environment
Weakness
Little bit high pricesNew entrepreneurs
Opportunity
Enhance the product line. Open more outlets in Multan city and in all over Pakistan
Threats
Competitors which are our main threats, they can
do any thing at any time to fail our product.
Statement of Initial Cost
Cost of New Assets Land Building Equipments Other Assets Raw MaterialInstallation costGas Connection FeeElectricity connection FeeTELEPHONE FeeWorking Capital
50000002000000 10750005000010000030000100001000100000 9291000
Income Statement
Particulars Year 12007
Year 22008
Year 32009
Year 42010
Sales 70,00,000
75,00,000
78,00,000 82,00,000
Less: CGS ( 19,70,000) (18,00,000) 19,00,000 2100000
GROSS Profit 50,30,000
57,00,000
59,00,000 61,00,000
Salaries
(9,54,000)
10,00,000
10,00,000
11,00,000
Rent (4,80,000)
5,28,000
5,80,800
6,38,880
Insurance (10,000)
10,000
10,000
10,000
Electricity bill (4,80,000)
5,00,000
5,05,000
5,10,000
Sui gas bill (60,000)
65,000
66,000
68,000
Depreciation (15,000)
15,000
15,000
15,000
Legal documents fees (20,000)
_
_
_
Carriage in (2,40,000) 2,50,000
2,65,000
2,64,000
stationery ( 60,000)
63,000
64,000
64,000
Advertising (1,00,000) 90,000
80,000
70,000
Profit before tax 26,11,000
3179000
33,14,200
39,35,120
tax@15% (391650)
476850
4,97,130
5,90,268
Net profit 22,19,350
27,02,150
2817070
33,44,852
BALANCE SHEET
Particulars Year 12007
Year 22008
Year 32009
Year 42010
CAPITAL&LIBILITES
60,00,000
60,00,000 60,00,000 60,00,000
PROFIT 22,19,350
27,02,150
2817070
33,44,852
CURRENT LIBITIES
8,61,650
4,57,850
6,27,930
3,90,148
Total liabilitiesCapital
90,81,000
91,60,000 94,45,000 97,35,000
Net fixedAssets
80,75,000
80,60,000
80,45,000
80,30,000
Total Current Assets
10,6,000
11,00,000 14,00,000 17,5,000
Total Assets 90,81,000 91,60,000 94,45,000 97,35,000
Capital Budgeting
Payback Period (PBP)Net Present Value (NPV) Internal Rate of Return (IRR)Profitability Index (PI)
STEPS IN CAPITAL BUDGETING PROCESS
Generating investment project proposals consistent with the firm’s strategic objectives
Estimating after tax incremental operating cash flows for investment projects.
Evaluating project incremental cash flows.
Selecting project based on a value-maximizing acceptance criterion.
Reevaluating implemented investment projects continually and performing post audits
Payback Period.
PBP = a + ( b - c ) / d
= 2 + (6000000 - 4921500) / 2817070
=2.45 years
Net Present Value (NPV)
Years Cash Flows Rs.
PVIF (25%) Balance Rs.
1 2219350 .800 17,75,480
2 2702150 .640 17,29,376
3 2817070 .512 14,42,340
4 3344852 .410 13,71,389
Total PV 63,18,585
NPV = Total Present Value – ICONPV = Rs.63,18,585 - Rs. 60,00,000NPV = Rs. 3,18,585
Acceptance criterion: NPV > 0 Accepted NPV < 0 Rejected The NPV is greater than zero. So the project is feasible
Profitability Index
Profitability Index = Total Present Value / Initial Cash Outflow
P.I = Rs. 63,18,585/ Rs. 60,00,000
P. I = 1.66: 1
Acceptance criterion:
PI ≥ 1 Accepted
PI < 1 Rejected
In this project PI ≥ 1 (2 ≥ 1) Accepted
RISK ASSESMENT:
Stability of economy is necessary in the state where we are starting this business if there is any kind of diseconomy it will effect on the purchase power of buyer which also effect on our sales.Political environment is stable from previous 3 years but if there is instability occur it will effect indirectly on our business by strikes and other issues related to politics and some political pressure too. Competitors are also cause of this because we have not a large product line .
Contingency plan
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