Presentation of mmt r esturant

Presented To

Prof.Ahmed Sb.

Presented By

Sohail Ghani 25

Imran Niaz CH. 34

Hamid Ullah Khan 37

M.Ishfaq 05(BBA-4)

Slogan

“Life is The Name of Great Taste”

Business Description:

Fruit Chat

Dehi Belay

Golghapa

Ice Cream

Product Detail:

1:Fruit chart Channa chart

Khatimatti chart

Cream chat

2:Dehi Belay

Methay Dehi belay

Khatay Dehi belay

:

Golghapa

  Methay Golghapa

Khattay Golghapa

4:ice cream

Vanilla

Chocolate

Strawberry

Orange

Pineapple Mix flavor

MMT Special Plate

Price of our Products.

Products. Small Large

Fruit Chat Channa Chat 25 40

Cream Chat 40 60

Khatti matti Chat 35 50

Dehi Belay

  Small Large Methay Dehi belay 25 35

Khathay Dehi belay 25 35

Golghapa

Small Large

Methay Golghapa 25 40 Khattay Golghapa 30 50

Ice Cream

Small Large

Vanilla 30 60

Chocolate 40 80

Pine Apple 35 65

Orange 30 60

Strawberry 40 75 Mix Flavor 50 90

MMT Special Plate 50

Mission

Our mission is to achieve market position in the business in food industry.

We seek fair and responsible profit, enough to keep the restaurant financially healthy for the long term.

Organize a setup in the country‘s target market.

Objective:

WE believe very strongly in financial, business and moral excellence.

We will provide quality food products to our

customers.

  Entrepreneurs

Hamid Ullah Khan “FINANCE MANAGER”

Sohail Ghani “PRODUCTION MANAGER”

Imran Niaz Ch “HR MANAGER ”

M.Ishfaq “MARKETING MANAGER”

Space

Two Kanal

Location

The location of our restaurant is near PCS Multan

Employees:

Salary

Manager 1 8000

Cashier 1 7000

Head waiter 1 7000

Waiter 12 3000

Specialist 6 4500

Van driver 1 4500

Helper 1 3000

Sweeper 1 2000

Security guard 1 5000

Consumer Decision Making Process

1 Problem recognition

2 Information Search

3 Alternative Evaluation

4 Purchase Decision

5 Post Purchase Evaluation

MARKETING PLAN:

1. Marketing Analysis

2. Competitor Analysis

3. Market Research For The Venture

MARKET RESEARCH FOR THE VENTURE

Purpose and objective:

Secondary source data: Primary Source of The data:

Interpretation:

Market Analysis

 The objective of our research is to find the potential competitors of our product. Who is our target market?What possible response we might receive after launching the product?

Is their any need for this restaurant in the

market?

 Promotional Mix

1 Advertising

3 Sales promotion

4 Consumer oriented sales promotion

Target Market

Middle Level Class Upper Level Class

Competitor

Research Result

Our business is feasible YES or NO?

Yes 70%

No 30%

Strength

  We have the fully trained specialist for the production of our products.

We have the complete detail research about the needs of our target segment related to food problems. We are providing the best sitting environment

Weakness

Little bit high pricesNew entrepreneurs

Opportunity

Enhance the product line. Open more outlets in Multan city and in all over Pakistan

Threats

Competitors which are our main threats, they can

do any thing at any time to fail our product.

Statement of Initial Cost

Cost of New Assets Land Building Equipments Other Assets Raw MaterialInstallation costGas Connection FeeElectricity connection FeeTELEPHONE FeeWorking Capital

 50000002000000 10750005000010000030000100001000100000 9291000

Income Statement

Particulars Year 12007

Year 22008

Year 32009

Year 42010

Sales 70,00,000

75,00,000

78,00,000 82,00,000

Less: CGS ( 19,70,000) (18,00,000) 19,00,000 2100000

GROSS Profit 50,30,000

57,00,000

59,00,000 61,00,000

Salaries

(9,54,000)

10,00,000

10,00,000

11,00,000

Rent (4,80,000)

5,28,000

5,80,800

6,38,880

Insurance (10,000)

10,000

10,000

10,000

Electricity bill (4,80,000)

5,00,000

5,05,000

5,10,000

Sui gas bill (60,000)

65,000

66,000

68,000

Depreciation (15,000)

15,000

15,000

15,000

Legal documents fees (20,000)

_

_

_

Carriage in (2,40,000) 2,50,000

2,65,000

2,64,000

stationery ( 60,000)

63,000

64,000

64,000

Advertising (1,00,000) 90,000

80,000

70,000

Profit before tax 26,11,000

3179000

33,14,200

  39,35,120

tax@15%   (391650)

  476850

4,97,130

5,90,268

Net profit 22,19,350

27,02,150

2817070

  33,44,852

BALANCE SHEET

Particulars Year 12007

Year 22008

Year 32009

Year 42010

CAPITAL&LIBILITES

60,00,000

60,00,000 60,00,000 60,00,000

PROFIT 22,19,350

27,02,150

2817070

33,44,852

CURRENT LIBITIES

8,61,650

4,57,850

6,27,930

3,90,148

Total liabilitiesCapital

90,81,000

91,60,000 94,45,000 97,35,000

Net fixedAssets

80,75,000

80,60,000

80,45,000

80,30,000

Total Current Assets

10,6,000

11,00,000 14,00,000 17,5,000

Total Assets 90,81,000 91,60,000 94,45,000 97,35,000

Capital Budgeting

Payback Period (PBP)Net Present Value (NPV) Internal Rate of Return (IRR)Profitability Index (PI)

STEPS IN CAPITAL BUDGETING PROCESS

Generating investment project proposals consistent with the firm’s strategic objectives

Estimating after tax incremental operating cash flows for investment projects.

Evaluating project incremental cash flows.

Selecting project based on a value-maximizing acceptance criterion.

Reevaluating implemented investment projects continually and performing post audits

Payback Period.

PBP = a + ( b - c ) / d

= 2 + (6000000 - 4921500) / 2817070

=2.45 years

Net Present Value (NPV)

Years Cash Flows Rs.

PVIF (25%) Balance Rs.

1 2219350 .800 17,75,480

2 2702150 .640 17,29,376

3 2817070 .512 14,42,340

4 3344852 .410 13,71,389

  Total PV 63,18,585

NPV = Total Present Value – ICONPV = Rs.63,18,585 - Rs. 60,00,000NPV = Rs. 3,18,585

Acceptance criterion: NPV > 0 Accepted NPV < 0 Rejected The NPV is greater than zero. So the project is feasible

Profitability Index

Profitability Index = Total Present Value / Initial Cash Outflow

P.I = Rs. 63,18,585/ Rs. 60,00,000

P. I = 1.66: 1

Acceptance criterion:

PI ≥ 1 Accepted

PI < 1 Rejected

In this project PI ≥ 1 (2 ≥ 1) Accepted

RISK ASSESMENT:

Stability of economy is necessary in the state where we are starting this business if there is any kind of diseconomy it will effect on the purchase power of buyer which also effect on our sales.Political environment is stable from previous 3 years but if there is instability occur it will effect indirectly on our business by strikes and other issues related to politics and some political pressure too. Competitors are also cause of this because we have not a large product line .

Contingency plan