Presentation Marketing Management 1

MARKETING MANAGEMENT

Batch – 2010-12

MBA

August-October 2010

Chitkara University School of Engineering Technology & Management

Presentation

Leading Automobile Brands

Guided By: Mr. Shantanu Ghosh

TEAM

S. No Name Specialization

1 Alok Rawat Healthcare

2 Anil Rawat General

3 Atul Karakoti General

1.SECTOR • Automobile

2.BRAND• Mercedes

SECTOR & BRAND

LEADING BRANDS IN AUTOMOBILE SECTOR

1.AUDI

2.PORSCHE

3.VOLKSWAGEN

4.HONDA

5.BMW

WIKIPEDIA PAGE

MERCEDES LOGO

Company Founder Karl Benz Gottlieb Daimler

Company Founded 1881

Headquarters Stuttgart ,Germany

Products Automobiles , Trucks, Buses and Internal combustion Engines

Area served Worldwide

Key people Dieter Zetsche ,CEO

MERCEDES

WIKIPEDIA PAGE

Type Division of Daimler

Industry Automotive Industry

Parent Daimler

Website Mercedes-Benz.com

MERCEDES

WIKIPEDIA PAGE

WIKIPEDIA PAGE

AUDI LOGO

Company Founder August Horch

Company Founded Zwickau, Germany(16 July 1909)

Headquarters Ingolstadt, Germany

Number of locations Germany, Hungry, Belgium, China, India

Area served Worldwide

Key people Rupert StadlerChairman of the Board of Management,Martin WinterkornChairman of the Supervisory Board (Volkswagen AG)

AUDI

WIKIPEDIA PAGE

Type Private company

Industry Automotive industry

Products Automobiles, Engines

Employees 60,000 (2007)

Website Audi.com

Profit $1.347 billion (2009)

AUDI

WIKIPEDIA PAGE

WIKIPEDIA PAGE

BMW LOGO

Company Founder Franz Josef Popp

Company Founded 1916

Headquarters Munich, Germany

Area served Worldwide

Key people Norbert Reithofer (CEO), Joachim Milberg (

Chairman of the supervisory board)

BMW

WIKIPEDIA PAGE

Type Private company

Industry Automobiles, motorcycles, bicycles

Products Automobiles, Engines

Employees 96,230 (2009)

Website bmw.com

Profit $204 million (2009)

BMW

WIKIPEDIA PAGE

WIKIPEDIA PAGE

PORSCHE LOGO

Type Public company

Industry Automobiles, motorcycles, bicycles

Products Automotive

Employees 11,910

Website Porsche-SE.com

Owner(s) Louise Piëch and Porsche family

PORSCHE

WIKIPEDIA PAGE

Company Founder Ferdinand Porsche

Company Founded 1931

Headquarters Zuffenhausen, Germany

Area served Worldwide

Key people Michael Macht (CEO),

PORSCHE

WIKIPEDIA PAGE

HONDA LOGO

WIKIPEDIA PAGE

Company Founder Soichiro Honda

Takeo Fujisawa Company Founded 24 September, 1948

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Key people Satoshi Aoki (Chairman) Takanobu Ito (CEO)

HONDA

WIKIPEDIA PAGE

Type Public company

Products Automobiles, motorcycles, scooters

Employees 181,876

Website Honda Worldwide

Owner(s) Louise Piëch and Porsche family

HONDA

WIKIPEDIA PAGE

VOLKSWEGON LOGO

WIKIPEDIA PAGE

Company Founded 28 May, 1937

Type Public

Headquarters Wolfsburg, Germany

Area served Worldwide

Key people Martin Winterkorn:Chairman of the Board of Management,Ferdinand Piëch : Chairman of Volkswagen Supervisory Board

VOLKSWAGEN

WIKIPEDIA PAGE

Products Cars

Employees 368,500

Industry Automotive

Area served Worldwide

Website Volkswagen.com (International) VW.com (US)

VOLKSWAGEN

WIKIPEDIA PAGE

THANK YOU