MARKETING MANAGEMENT Batch – 2010-12 MBA August-October 2010 Chitkara University School of Engineering Technology & Management
Presentation Marketing Management 1
Jan 17, 2015
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MARKETING MANAGEMENT
Batch – 2010-12
MBA
August-October 2010
Chitkara University School of Engineering Technology & Management
Presentation
Leading Automobile Brands
Guided By: Mr. Shantanu Ghosh
TEAM
S. No Name Specialization
1 Alok Rawat Healthcare
2 Anil Rawat General
3 Atul Karakoti General
1.SECTOR • Automobile
2.BRAND• Mercedes
SECTOR & BRAND
LEADING BRANDS IN AUTOMOBILE SECTOR
1.AUDI
2.PORSCHE
3.VOLKSWAGEN
4.HONDA
5.BMW
WIKIPEDIA PAGE
MERCEDES LOGO
Company Founder Karl Benz Gottlieb Daimler
Company Founded 1881
Headquarters Stuttgart ,Germany
Products Automobiles , Trucks, Buses and Internal combustion Engines
Area served Worldwide
Key people Dieter Zetsche ,CEO
MERCEDES
WIKIPEDIA PAGE
Type Division of Daimler
Industry Automotive Industry
Parent Daimler
Website Mercedes-Benz.com
MERCEDES
WIKIPEDIA PAGE
WIKIPEDIA PAGE
AUDI LOGO
Company Founder August Horch
Company Founded Zwickau, Germany(16 July 1909)
Headquarters Ingolstadt, Germany
Number of locations Germany, Hungry, Belgium, China, India
Area served Worldwide
Key people Rupert StadlerChairman of the Board of Management,Martin WinterkornChairman of the Supervisory Board (Volkswagen AG)
AUDI
WIKIPEDIA PAGE
Type Private company
Industry Automotive industry
Products Automobiles, Engines
Employees 60,000 (2007)
Website Audi.com
Profit $1.347 billion (2009)
AUDI
WIKIPEDIA PAGE
WIKIPEDIA PAGE
BMW LOGO
Company Founder Franz Josef Popp
Company Founded 1916
Headquarters Munich, Germany
Area served Worldwide
Key people Norbert Reithofer (CEO), Joachim Milberg (
Chairman of the supervisory board)
BMW
WIKIPEDIA PAGE
Type Private company
Industry Automobiles, motorcycles, bicycles
Products Automobiles, Engines
Employees 96,230 (2009)
Website bmw.com
Profit $204 million (2009)
BMW
WIKIPEDIA PAGE
WIKIPEDIA PAGE
PORSCHE LOGO
Type Public company
Industry Automobiles, motorcycles, bicycles
Products Automotive
Employees 11,910
Website Porsche-SE.com
Owner(s) Louise Piëch and Porsche family
PORSCHE
WIKIPEDIA PAGE
Company Founder Ferdinand Porsche
Company Founded 1931
Headquarters Zuffenhausen, Germany
Area served Worldwide
Key people Michael Macht (CEO),
PORSCHE
WIKIPEDIA PAGE
HONDA LOGO
WIKIPEDIA PAGE
Company Founder Soichiro Honda
Takeo Fujisawa Company Founded 24 September, 1948
Headquarters Minato, Tokyo, Japan
Area served Worldwide
Key people Satoshi Aoki (Chairman) Takanobu Ito (CEO)
HONDA
WIKIPEDIA PAGE
Type Public company
Products Automobiles, motorcycles, scooters
Employees 181,876
Website Honda Worldwide
Owner(s) Louise Piëch and Porsche family
HONDA
WIKIPEDIA PAGE
VOLKSWEGON LOGO
WIKIPEDIA PAGE
Company Founded 28 May, 1937
Type Public
Headquarters Wolfsburg, Germany
Area served Worldwide
Key people Martin Winterkorn:Chairman of the Board of Management,Ferdinand Piëch : Chairman of Volkswagen Supervisory Board
VOLKSWAGEN
WIKIPEDIA PAGE
Products Cars
Employees 368,500
Industry Automotive
Area served Worldwide
Website Volkswagen.com (International) VW.com (US)
VOLKSWAGEN
WIKIPEDIA PAGE
THANK YOU
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