Presentatie project cultural policy definitief

TABLE OF CONTENTS

1. Presentation of the project

2. Self-evaluation

3. Budget

4. Marketing and communication plan

5. SWOT analysis

6. Subsidy demand

7. Description of the process of the project

1. PRESENTATION OF THE PROJECT• Idea

• The way the project will be realized o Large bannerso Competition o Workshopo 19 locationso Reception

• How the project eventually turned outo Small posters on 7 locations; o No competition, workshop or receptiono Event of 2 weeks

2. SELF-EVALUATION• Administrative point of view

o Collaboration with Erfgoeddag & ‘Iedereen Olympiër’ fulfilled all the requirements

• Formal and thematic point of viewo Good project: new + originalo Never been done before in Kortrijko Cultural heritage in Kortrijk (the comics and the

locations)o KASK : supporto Broad public + active participation from the audience

3. BUDGET

RECEIPTS € 880

Subsidy ‘Iedereen Olympiër’

€ 500

Sponsors € 380

COSTS € 880

Printer

- 8x posters

- 8x comics

€ 550

Flyers (400x) € 100

Design poster/flyer € 50

Booklet € 100

Expenses € 80

4. COMMUNICATION & MARKETING • External Communication:

o Communication w/ Kortrijk & locationso Sponsoringo Marketing

• Internal Communication

COMMUNICATION W/ KORTRIJK & LOCATIONS

• First: contact w/ library

• Eventplanning Kortrijk

• Contact w/ Cel Erfgoed Kortrijk (“Erfgoeddag: Helden”)

• Contact w/ Art Academy:o Their students made the comic book drawings for our trip

SPONSORING• Contact by telephone w/ approximately 25

potential sponsors (book shops & shop on the route)

• Further contact through email

• Problem: none of them gave a positive response (or even no response at all …)o Finally found 5 willing sponsors

MARKETING

• How we advertised for our project?o Facebookpage & event: reaching approximately 500

persons (10% reacted)o Websiteo UitInVlaanderen: cultural agendao Flyers & posters (at Erfgoed & Library)

HTTP://KORTRIJKSTRIPT.WORDPRESS.COM/

HTTP://WWW.FACEBOOK.COM/KORTRIJKSTRIPT

INTERNAL COMMUNICATION

• Several meetings

• Private Facebook group: for communication between the group members about topics discussed or to be discussed during the meetings

• Wikio But also toward other CS-students.

5. SWOT ANALYSIS

INTERNAL

EXTERNAL

HELPFUL HARMFUL

STRENGTHS

What: the characteristics that give the event an advantage over others

•Something unique in the city of Kortrijk

•Mobilizes the citizens of Kortrijk to visit their own city and see it from another (an artistic) point of view

•Attract people from

different ages

WEAKNESSES (OR LIMITATIONS)

What: characteristics that place the team at a disadvantage relative to others

•A small-scale event due to money issues

difficult task to find sponsors to finance the project

OPPORTUNITIES

What: the external chances to improve the performance of the project in the environment

•Chance to join a big organization like Erfgoeddag

•To be placed on the “comic strips map”

•To acquire a new status

THREATSWhat: the external elements in the environment that could cause trouble for the project

•The fear to be overshadowed by other, bigger projects on Erfgoeddag and therefore be forgotten by the audience

6. SUBSIDY DEMAND

One of the conditions to have a successful project is to have enough money to realise it. One of the ways to receive money is to apply for financial aid.

REQUESTS FOR FINANCIAL AID

• City of Kortrijk

• Submitted in December

• ‘Openluchtevenementen, straat-, buurt- en dorpsfeesten’

• ‘Bijzondere en vernieuwende projecten van socio-culturele verenigingen, cultuurorganisaties en kunstenaars’

GRANT PROPOSAL

• Submitted in March, but not completely finishedo Name of our project and event: Stripwandeling (temporary)o Change in date: the posters would be put in place one day

in advance and not two weeks. This was adapted in the section ‘Fasering’, but not in the section ‘Promotie’.

GRANT PROPOSAL

• Budget: o Question marks next to two entries instead of prices

because of unresolved discussion on ways to attach posters to façades of the buildings

o Printing of the little books contains two prices because of unresolved discussion.

o Typing error in costs and revenues

7. DESCRIPTION OF THE PROCESS OF THE PROJECT WORK•Meetings

•In association with

•Financial aspects

•Locations

•Advertising

MEETINGS

• We tried to have meetings every week

• Problems

• Cfr. wiki

IN ASSOCIATION WITH• Kortrijk best choice:

o Leuven would be used too mucho We know Kortrijk pretty wello This type of project has never been done before

• Roos Desmet Carol Vanhoutte, head of the public library. • In december, we had a meeting with her and Petra Flamand, the head of the

Academy. • We came to the conclusion that our project would fit perfectly with Erfgoeddag and

the theme of this year: Heroes. (Bernard Pauwels Iedereen Olympiër)

• Meeting with the teachers of the Academy: agreed to make the comic for us if we would provide them with the necessary information. They would have time until the beginning of March to finish the comic.

• Presto Letters: the printer who helped us a lot (cfr. Material)

FINANCIAL ASPECT

• Subsidy – ‘Iedereen Olympiër’

• Sponsors

SUBSIDY: HOW WE APPLIED TO GET FUNDING FROM THE CITY…

• Then Lore wrote the grant proposal, which we handed in with Carine Coigné, our contact person. (cfr subsidy demand)

• Mail from Karoline Stock, our contact person with ‘Iedereen Olympiër’:o Only receive the subsidy after the event from ‘Iedereen

Olympiër’ + we had to fulfil certain agreements (wearing of a t-shirt that day, putting up flags, handing out puzzle pieces etc..)

SPONSORS

• Next Ruth and Ludovic looked for sponsors PROBLEMS (cfr. Marketing plan)

• Change our material (and original idea) to keep down the lid on our expenses

• Luckily we had the help from the printer

• Fortunately we were still able to find a couple of sponsors

• Sponsors will receive a booklet of the comic

LOCATIONS • In order to be allowed to use the fronts of our

locations, we had to have approval from the Mayor and the bench of aldermen. (cfr. Letter of approval)

• Narrowed it down 7 locations (cfr. Map)

• During the Easter break we went to every location to discuss the best options

• Permission 2 weeks

ADVERTISEMENT• A final thing we had to do = advertising for our

event

• By means of:

o Websiteo Facebooko Posterso Flyers

THANK YOU FOR YOUR ATTENTION!

Annabel De Backere

Lore Brigitta

Ludovic Cleenwerck

Ruth Vannieuwenborg