Transcript
POP MUSIC VIDEO
What is the
purpose of a
music video?
To make the song and artist
memorable
Helps show the genre of the music
Gives the artist an image
Helps to create a certain message or
mood
Promotes the artist
Builds a relationship with
fans
There are many convention of a pop music video. They are very easy to define as most pop music include one or more of the conventions I will be mentioning. They help to make clear to the audience the genre of the music video. With Pop music
video they are normally all about selling the artist to therefore help them sell songs.
Some conventions of Pop music videos include:
Bright colours
Lots of close up of the main artist
The artist within the music video are dressed in fashionable clothing and generally look very stylish
Bright lighting
The music video is normally up beat and normally has happy tones.
Sometime in pop music videos the artist can be portrayed as sex symbols this can then help the music sell more.
Lyrics are generally about love, falling in love and relationships.
POP MUSIC VIDEO CONVENTIONS
The example I will use for this is Girls Aloud – Jump. This video contains a lot of the pop music video conventions.
EXAMPLE
Throughout the video we see constant close ups of every individual of the girl group. This therefore helps the audience to see there different personalities.
The video shows the girls in all different colours but all the colours are bright. In addition to this all the outfits our different this then helps to enhance there personality.
The first line to the chorus is ‘Then, jump for my love’ showing the many theme to this music would be love.
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