Codes and conventions of pop

Codes and ConventionsOf Pop Music Videos

Conventions Pop artists often wear fashionable, trendy, over the top items of

clothing in their videos. Their songs are normally about love, heartbreak and relationships. Pop music videos are usually full of bright colours and are very eye

catching due to this. The music genre is presented through the dressing of people featured

in the music video and the setting the video takes place in. In music videos the artists usually come across as happy, energetic

and content. Pop songs are commonly 3-5 minutes long and have a consistent beat

through out. The unity of teenagers is usually expressed in bands which happens

to be the target audience for this genre.

Imagery Pop music videos often have beats that can be danced to and

often a choreographed dance with in the video. They are normally stereotypically associated with teens as due to

their youth they are always out partying, having fun and being silly which is what pop music is intended for (being danced to).

The music videos often feature partying, sexual scenes and young people enjoying themselves.

The target audience being the younger generation will watch the music video and see youngsters partying and enjoying themselves and it reminds them of their fun times when they were parting, and dancing maybe even to that particular song.

Artist Representation Artists in pop video’s, especially women dress in very provocative ways to give off a sexy vibe and Portray sex through their lack of clothing by showing a lot of skin and assets. They are presented in a very Sexy and seductive way in order to lure their audience in. Both male and female will be interested in Watching these music video’s as the girls want to be influenced and men want to see the women in the Video in their entirety.

Back in the day…Around 10 years ago female pop artists still wore sexy outfits/clothing however they showed a little less skin. The outfits worn 10 years ago left more to the imagination whereas nowadays artists wear next to nothing. This may be due to women’s new found power which has come with feminism and could represent them feeling free and they don’t need men, men need them. Their hair and make up was a lot more natural 10 years ago as now we have a variety of more products as well as a change in fashion and a common urge to be unique or different. For example Lady Gaga does her make up very extravagant and over the top whereas Shakira back in the day was very natural.

Hair & Make Up Hair and make up is very important in a music video as it can help

reflect the artists feelings. For example if an artist has messy hair, dark make up it may represent their feelings of sadness and confusion and maybe they are in a dark place. It can also give indication of what or whom their music video is about and an insight into their life. An artist can present their identity through their hair and make up.

Technology Technology has had a huge impact on music videos and animation

allows fun, vibrant, loud visuals creating a lively atmosphere. Technology has allowed music artists to present their lyrics in their video in an interesting way. Lady Gaga used technology to change the shape of her eyes, this may be because artists want to be different and unique.