Pop, Club and HipHop Genre conventions

Genre conventions in Take Care

POP• ‘The idea of star image represented throughout eg fashionable characters • ‘fun’ and ‘happy’ looking characters• Unity with teens (usually target audience) • Bright and vivid colours • Follows current trends in the media• High key lighting• Filters to boost colours in environment• Artist focussed video• Narrative to attract audience (usually very little as it is very artist focussed)• Exotic location

Hip-Hop• Expensive props eg cars, jewellery, clothes• Artist focused – attractive artists/characters• Club/ party environment • little narrative• Includes attractive women (males gaze)• Usually includes other similar artists in the music video• Low angle and close up shots• Beat of the song matched in shots

Club• A lot of freedom when it comes to making a music video• Ideas of love, sexuality, relationship (things a young audience can

relate too)• Clubbing scenes• Attractive females• Drinking • Dancing• Not a set narrative