Pharma reporting tool: IM.Smart

IM.smartIM.smartDay to day screening of your sales & marketing excellence

http://www.im-associates.eu

IM Associates | Leuven – Paris – Dusseldorf | www.im-associates.eu

� Consultancy company created in 1997, currently ateam of 15 consultants specialized in implementingsales & marketing excellence.

� Offices in Leuven (B), Düsseldorf (D) and Paris (F).

� Active in business-to-business sales & marketingorganizations, with a focus on healthcare &pharmaceuticals.

IM Associates: a multinational team of 15 healthcare consultants

pharmaceuticals.

� Main focus on Belgium, The Netherlands, Franceand Germany, but also active beyond.

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� Our mission is to help our clients acquire sales & marketing excellence. Byconsolidating innovation, analytical processes, people management andintelligent technology we guarantee our clients competitive advantage,profitable growth and customer centricity.

IM Associates consults to deliver sales & marketing excellence

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IM Associates: pharma references

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� Customer, sales and market data can be found in multiple data sourcesthroughout the organization.

� A single business language towards data doesn't exist.

� The multi-functional employees have different needs for managing theirbusiness when it comes down to reporting:

• Standard sales reporting in static pdf’s (push and pull, scheduled and on-demand)

• Ad-hoc analytical capabilities in a professional reporting environment (OLAP)

Pharma companies struggle with a set of common “opportunities for improvement”

• Ad-hoc analytical capabilities in a professional reporting environment (OLAP)

• Managerial dashboards with nested or cascading KPIs

� Up-to-date information, managing the reports and securing access tosensitive information can be difficult.

� A limited number of internal resources is available to manage businessintelligence.

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� Business Intelligence is about

• getting the right information to the right people

• fact-based decisions

• clear vision and planning

Intelligent business reporting is a mandatory step towards commercial excellence

1. What is happening? Past

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1. What is happening? Past2. What happened?3. Why did it happen? Present4. What will happen?5. What do I want to happen? Future

� IM.smart is the missing link towards intelligent reporting

• All data will be centralized within the system so the need for data exchangebetween different "stakeholders" (Reps, Management, Marketing, BusinessIntelligence, …) within the company will be minimized

• A semantic layer on top of data will hide the complexity of the database and will beresponsible for a good representation of the data

• The strong graphical interface will make the IM.smart reports easy to understandand will help with the interpretation of the data

IM.smart:your solution of intelligent day-to-day reporting

and will help with the interpretation of the data

• Different levels of reporting are possible. The content of the reports will be adaptedto the needs of the user. E.g.:

• Field force reporting

• Business performance dashboards

• Data can be updated automatically into the tool by scheduling data uploads

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� IM Associates will predefine different reportsbased on their experience within thepharmaceutical industry

• Predefined sets of reports for all types of users

� Enables business agility

• Adapt business rapidly and cost efficiently

� IM.smart is an online hosted platform

IM.smart:your solution of intelligent day-to-day reporting

� IM.smart is an online hosted platform

• Installation on user's laptops or on servers within thecompany will not be needed

• Roll-out of IM.smart only takes some weeks (in steadof months if not hosted)

� IM.smart enables clients to focus on their corebusiness

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• The IM.smart hosted environment is accessible from any network at any time(24/7 availability).

• The platform is hosted from servers of “COLT” in a secured environment

• Data are back upped at regular moments in time and data is severely secured

• The platform is constantly monitored and is maintained by our IT partners

• The up-time of the network is 99,95%

The IM.smart platform runs on an online platform

• For all technical problems, a service desk will be available during office hours(08:30 – 17:30). The helpdesk can be contacted by phone and by a web tool.

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Accurate and real-time reporting is built on different layers, not only the presentation matters!

Data Layer – different types of data can be loaded • Sales data• ERP data• CRM• …

Data integration layer – Update and validation of da ta• Once the data is available, an automatic update system will be

created in order to update all data on several moments.

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Semantic layer – From data to business language• This layer will translate the data language to a business

language.

Presentation Layer – presenting & analyzing• Create Dashboards• Create predefined dynamic reports• Create analytical reports

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IM.smart platform

� A wide range of data sources can serve as data supplier

Data Layer – different types of data can be loaded

• Sales data• ERP data• CRM• …

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IM.smart platform

� Update of data will be an automated process in 4 steps:

1. Extracting the data from the data sources ( different data sources, different formats)

2. Apply rules on extracted data (filtering, sorting, aggregation, cleansing...)

Data integration layer – Update and validation of da ta

• Once the data is available, an automatic update system will be created in order to update all data on several moments.

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2. Apply rules on extracted data (filtering, sorting, aggregation, cleansing...)

3. Load data in a Data Warehouse

4. Apply business validation rules – audit reports

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IM.smart platform

� This semantic layer will be responsible for:

• Business representation of data

• Abstract business users from underlying data complexity

Semantic layer – From data to business language

• This layer will translate the data language to a business language.

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• Abstract business users from underlying data complexity

• Save metadata (Information that describes the content of different data)

• Apply security on the data loaded in the tool

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IM.smart platform

Presentation Layer

• Create Dashboards• Create predefined dynamic reports• Create analytical reports

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Continuous data flow

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Project outline: a best-in-class implementation starts with a well defined Proof Of Concept

� A staged and time-boxed process will deliver the platform.

� The Proof Of Concept (POC) will be developed in order to prepare a demoversion on customer's data. It will also demonstrate the power of the IM.smartservices.

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Define POC Develop POC Decision Plan implementation Implement ONLINE

15/02/2010

IM AssociatesBrusselsesteenweg 52B-3000 Leuven+32 16 22 47 43+32 473 900 475kbiesemans@im-associates.be

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