Peranan perbankan dalam bisnis animasi - surabaya

Post on 23-Jun-2015

325 Views

Category:

Education

4 Downloads

Preview:

Click to see full reader

DESCRIPTION

Ibu Rina Novita adalah partner UpinIpin di Indonesia, Beliau berbagi informasi pada acara "Peranan Perbankan dalam bidang Animasi" yang diselenggarakan Kemenparkraf di Surabaya. Beberapa pelajaran berharga dari beliau: 1. Niat baik pada usaha yang dijalankan. 2. Perlu perencanaan yang baik dalam membangun bisnis animasi. 3. Tayangan Upin-Ipin di TV tidak menguntungkan secara finansial langsung, tetapi tempat promo yang hebat. 4. Baca slidenya ya :-D

Transcript

Peranan Perbankan

dalam Membangun

Animasi

http://www.cahyo.web.id/

ANIMATION INDUSTRY

ANIMATORS

ENTREPRENEUR

THE MOVER

•Their creations will shake the world•Ideas will come at night

•A global player•How to get government’s grant

•They are the expert•Major economic contributors

ANIMATION PROCESS

The First Step

Need to understand

• The Business

- Model, Structure, Manpower Availability

• The Market

- Domestic or International

• Capital

- Capital outlay, Source of capital, Cash flow

• Product

- Genre, Style of Animation, Program format

4

Building a Factory

• Process

• Process Flow

• Equipment

• Low end Computers

• Skilled Workers

• Training Module

• Capital

• Internal and external fund

5

Product Selection

Target Market

• Focus Asian Market

• Culture and good values

• Format selection and type of animation

• Domestic before going global

• Contents with endless stories possibilities

6

Sustainable Income

Disney’s Model

Parks & Resorts

Media Networks

Studio Entertainment

Consumer ProductInteractive Media

Merchandising Business

A New Challenge - 2009

• Support Activities

• Required different expertise

• High Initial Capital Outlay

• Designs variations and sufficient stocks

• Storage

• Outlets

• Promotion

• Logistic

8

Smart StrategyPremium

• Colgate

• Bank Rakyat

• Avon

Smart Partnership

• Petronas

• Kumpulan Perubatan Johor

• Kentucky Fried Chicken

• Hong Leong Islamic Bank

• Carrefour

9

Kedai Makan Upin Ipin

10

Shah Alam Taman Melati

Other Spin-off Business

Upin Ipin Food

Mobile Games

TVC with Upin & Ipin Character

Upin & Ipin Merchandise

Sealware SW-405

Doublewall Tumbler

Upin & Ipin Merchandise

U&I Slipper

U&I Watch

Upin & Ipin Merchandise

Mini Encyclopedia Indonesian Culture

U&I Stationeries

Upin & Ipin Merchandise

U&I BOTTLES

Keychain Rubber

Theme Park

Conclusion

Perbankan mempunyai peranan penting dari awal

pembuatan konsep sampai spin off business dari product

tersebut.

Thank You

top related