Peranan Perbankan dalam Membangun Animasi http://www.cahyo.web.id/
Peranan perbankan dalam bisnis animasi - surabaya
Jun 23, 2015
Ibu Rina Novita adalah partner UpinIpin di Indonesia, Beliau berbagi informasi pada acara "Peranan Perbankan dalam bidang Animasi" yang diselenggarakan Kemenparkraf di Surabaya.
Beberapa pelajaran berharga dari beliau:
1. Niat baik pada usaha yang dijalankan.
2. Perlu perencanaan yang baik dalam membangun bisnis animasi.
3. Tayangan Upin-Ipin di TV tidak menguntungkan secara finansial langsung, tetapi tempat promo yang hebat.
4. Baca slidenya ya :-D
Beberapa pelajaran berharga dari beliau:
1. Niat baik pada usaha yang dijalankan.
2. Perlu perencanaan yang baik dalam membangun bisnis animasi.
3. Tayangan Upin-Ipin di TV tidak menguntungkan secara finansial langsung, tetapi tempat promo yang hebat.
4. Baca slidenya ya :-D
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Transcript
Peranan Perbankan
dalam Membangun
Animasi
http://www.cahyo.web.id/
ANIMATION INDUSTRY
ANIMATORS
ENTREPRENEUR
THE MOVER
•Their creations will shake the world•Ideas will come at night
•A global player•How to get government’s grant
•They are the expert•Major economic contributors
ANIMATION PROCESS
The First Step
Need to understand
• The Business
- Model, Structure, Manpower Availability
• The Market
- Domestic or International
• Capital
- Capital outlay, Source of capital, Cash flow
• Product
- Genre, Style of Animation, Program format
4
Building a Factory
• Process
• Process Flow
• Equipment
• Low end Computers
• Skilled Workers
• Training Module
• Capital
• Internal and external fund
5
Product Selection
Target Market
• Focus Asian Market
• Culture and good values
• Format selection and type of animation
• Domestic before going global
• Contents with endless stories possibilities
6
Sustainable Income
Disney’s Model
Parks & Resorts
Media Networks
Studio Entertainment
Consumer ProductInteractive Media
Merchandising Business
A New Challenge - 2009
• Support Activities
• Required different expertise
• High Initial Capital Outlay
• Designs variations and sufficient stocks
• Storage
• Outlets
• Promotion
• Logistic
8
Smart StrategyPremium
• Colgate
• Bank Rakyat
• Avon
Smart Partnership
• Petronas
• Kumpulan Perubatan Johor
• Kentucky Fried Chicken
• Hong Leong Islamic Bank
• Carrefour
9
Kedai Makan Upin Ipin
10
Shah Alam Taman Melati
Other Spin-off Business
Upin Ipin Food
Mobile Games
TVC with Upin & Ipin Character
Upin & Ipin Merchandise
Sealware SW-405
Doublewall Tumbler
Upin & Ipin Merchandise
U&I Slipper
U&I Watch
Upin & Ipin Merchandise
Mini Encyclopedia Indonesian Culture
U&I Stationeries
Upin & Ipin Merchandise
U&I BOTTLES
Keychain Rubber
Theme Park
Conclusion
Perbankan mempunyai peranan penting dari awal
pembuatan konsep sampai spin off business dari product
tersebut.
Thank You
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