OTT - CTV Media, Inc. · CTV MEDIA’s OTT LINEAR TV & OTT TEAM UP! . The Next Big Thing in Advertising IS HERE Page 1. TV Screens Don’t Scroll - Meaning All OTT Units are 100%

10 Pages

OTTOTTSuperhero of the new tv landscape

CTV MEDIA’s OTT

LINEAR TV &

OTT TEAM UP!

www.ctvmedia.com

The Next Big Thing in AdvertisingIS HERE

Page 1

TV Screens Don’t Scroll - Meaning All OTT Units are 100% Viewable

OTT offers one of the best environments to reach real, Highly Engaged users.

page 2

Scale is here & growing—with approximately200 million OTT users now in the U.S.

ACTION

SCALESCALE

page 3

ACTION

OTT viewers are younger & more affluent than the traditional TV viewer.

page 4

20 years younger, on average, & Have 20% higher household income

OTT

Linear TV

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&

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The Face of Television is Evolving

Proliferation of Viewing Devices

TV EVERYWHERE

VOD(Set Top Box)

OVerTHETOP

DVR/TIMESHIFTING

How do Linear TV & OTT Work Together To strengthen An Advertising campaign?

Linear TV Delivers 88% weekly reach

And Accounts for 81% of Time Spent With Video

Based on Adults 18+

A Campaign Utilizing both Linear TV & OTT Offers MORE to Marketers

More Viewer Engagement

More Premium Ad Opportunities

Brands U

tilizing Both

Ad-Supported OTT &

Linear TV See DOUBLE

The Favorability

Lift Of

Those Using OTT Only

of Adults Who Watch Streaming Video Say They

Watch Ad-Supported OTT

73%

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73%

More Audience Reach & Message Reinforcement

A Closer Look At Three Consumer Segments Where A Supplementary Layer Of OTT Can Expand Reach.

36% of Adults 18-34 can be reached via OTT-alone or in combination with Linear TV; 13% via OTT-only

38% of HHs with children can be reached via OTT-alone or in combination with

Linear TV

44% of Affluent HHs can be reached via OTT-alone or in combination with

Linear TVPage 8

MillenialsMillenials

Households With ChildrenHouseholds With Children

Affluent HouseholdsAffluent Households

Ad-supported OTT should be considered as an element to the overall video mix –

NEED WE SAY MORE?

Linear TV &

OTT

are proven

to

stir the con

sumer

interactivity

and

purchase int

ent

that drive

business gr

owth

When OTTComplements aLinear TV Schedule,Conversion Increases

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it isssimply an extension of the brand safe, engaging, premium content found within linearTelevision.

Ad supported OTT should be considered as an

element to

the overall video mix

www.ctvmedia.com

1490 Manning pkwy Powell, OH 43065614.848.5800 info@ctvmedia.com

CTV MediaCTV Media