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10 Pages
OTTOTTSuperhero of the new tv landscape
CTV MEDIA’s OTT
LINEAR TV &
OTT TEAM UP!
www.ctvmedia.com
The Next Big Thing in AdvertisingIS HERE
Page 1
TV Screens Don’t Scroll - Meaning All OTT Units are 100% Viewable
OTT offers one of the best environments to reach real, Highly Engaged users.
page 2
Scale is here & growing—with approximately200 million OTT users now in the U.S.
ACTION
SCALESCALE
page 3
ACTION
OTT viewers are younger & more affluent than the traditional TV viewer.
page 4
20 years younger, on average, & Have 20% higher household income
OTT
Linear TV
page 5
&
Page 6
The Face of Television is Evolving
Proliferation of Viewing Devices
TV EVERYWHERE
VOD(Set Top Box)
OVerTHETOP
DVR/TIMESHIFTING
How do Linear TV & OTT Work Together To strengthen An Advertising campaign?
Linear TV Delivers 88% weekly reach
And Accounts for 81% of Time Spent With Video
Based on Adults 18+
A Campaign Utilizing both Linear TV & OTT Offers MORE to Marketers
More Viewer Engagement
More Premium Ad Opportunities
Brands U
tilizing Both
Ad-Supported OTT &
Linear TV See DOUBLE
The Favorability
Lift Of
Those Using OTT Only
of Adults Who Watch Streaming Video Say They
Watch Ad-Supported OTT
73%
Page 7
73%
More Audience Reach & Message Reinforcement
A Closer Look At Three Consumer Segments Where A Supplementary Layer Of OTT Can Expand Reach.
36% of Adults 18-34 can be reached via OTT-alone or in combination with Linear TV; 13% via OTT-only
38% of HHs with children can be reached via OTT-alone or in combination with
Linear TV
44% of Affluent HHs can be reached via OTT-alone or in combination with
Linear TVPage 8
MillenialsMillenials
Households With ChildrenHouseholds With Children
Affluent HouseholdsAffluent Households
Ad-supported OTT should be considered as an element to the overall video mix –
NEED WE SAY MORE?
Linear TV &
OTT
are proven
to
stir the con
sumer
interactivity
and
purchase int
ent
that drive
business gr
owth
When OTTComplements aLinear TV Schedule,Conversion Increases
Page 9
it isssimply an extension of the brand safe, engaging, premium content found within linearTelevision.
Ad supported OTT should be considered as an
element to
the overall video mix
www.ctvmedia.com
1490 Manning pkwy Powell, OH 43065614.848.5800 [email protected]
CTV MediaCTV Media
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