How OTT is changing the TV concepts

How OTT is changing

the TV concepts

Ednardo David Segura

[email protected]

How is a typical TV viewer?

www.inatel.br/icc /inateltecnologias /company/inatel

How is the new kind of TV viewer?


How is TV changing?


Over-The-Top stands for the delivery of

multimedia without an operator being involved.


The idea here is to deliver video/audio

services through your internet.


Where do we fit in this?


Do you have time to watch TV?


When you have time to watch it, is

your favorite TV program on?


How do you do to watch

your favorite TV program?


How could I have guessed you are

going to the internet for that?


People have become more

demanding


The rise of OTT Services


Source: Sandvine Networks

Netflix

33%

Others

28%

YouTube

17%

Web

17%

Bit Torrent

6%

Hulu

3%

iTunes

2%

How does it work?



Your Home

OTT Services

Internet

Connected Devices


OTT Services



The list is still increasing


What's the difference about IPTV?



Requires dedicated last mile bandwith

Efficient Multicast linear delivery

RTSP for on-demand

Segregated in-home network

High bandwith, high quality services of fixed format

Typically requires dedicated STB as end point

Local service reach

Unmanaged network delivery aided by CDNs

Uses typical in-home broadband network with no QoS

management

Web-centric unicast media delivery technologies

End point can be Smart TV, STB, PC or mobile

Variety of formats and quality

Global service reach

IPTV OTT

Inatel Case


What about the technologies?



HTML DOM

STB / TV - Browser Engine

Application server

Deployed application

Application logic Database Application server

UI Logic

Data

Content

Provider

Contact

Management

System

Ingest


CDN


“Give users control, what they

want, when they want it, at a fair

price, and stop worrying about

piracy”, Kevin Spacey

See you around!

Ednardo David Segura

[email protected]

@edysegura


How OTT is changing the TV concepts

Technology