Online Trends 2011

ONLINE TRENDS 2011

Good evening! My name is Bart.

This is my daughter Merel

I’m passionate about coffee

I work at web agency Netlash.

... and a few other companies:

@netlash

http://slideshare.net/netlash

ONLINE TRENDS2011Netlash Online Trendrapport

Read, download, print, order:

http://ntl.sh/trendrapport2011

35 online experts, trying to predict the trends for next year.

My personal predictions...

@netlash

My personal predictions...

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

1. Mobile

Finally...

‣ data

‣ smartphones

‣ social is driver

‣ huge!

Mobile

@netlash

‣ war for mobile payments

‣ location is the new context

Mobile

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

2. Social

@netlash

Social becomes an

adjective.

‣ social commerce

‣ social credits

‣ social CRM

‣ social enterprise

‣ ...

Social

@netlash

The ‘Second Life money’ is gone.

Now HR is moving into Social...

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

3. iPad

‣ touch

‣ consumption vs. production

iPad

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

4. Appiffication

‣ TV

‣ Car

‣ Everything with embedded software...

Appiffication

All hardware will virtualise into

a platform.

@netlash

The ‘Second Life money’ is gone.

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

5. HTML 5

Trend in software/online:

move to cloud computing.

Trend in software/online:

move to cloud computing.

Mobile/iPad WILL follow.

@netlash

The ‘Second Life money’ is gone.

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

6. Mobile first

Websites: designed for interaction on

touch devices first.

Test: does your website work on iPad?(hover...)

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

7. Quantified self

Sensors everywhere.

‣ Runkeeper

‣ Sleep Cycle

‣ ...

Quantified self

@netlash

@netlash

(We love infographics.)

Outsource your willpower.

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

8. QR codes

QR codes are

dead.

QR codes are

dead.

(They were never alive anyway.)

appiffication

ipad

social

mobile

quantified self

mobile first

html5

QR codes

8

More:

http://ntl.sh/trendrapport2011

Questions?

twitter.com/netlashbart@netlash.comwww.netlash.com