Online mastery social-local-mobile
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Online Mastery – Social / Local / Mobile
Online Strategy
Website / Blog Search Engine Optimization Social / Local / Mobile
Online Mastery – Social / Local / Mobile
Why?
The Internet is the new Medium Because it's voluntary and permission based Massive Shift from Outbound to Inbound Marketing Even when referred, people will Google you before doing business with you
Online Mastery – Social / Local / Mobile
Why?
Yellow Pages are facing extinction Your prospects are already online Over 17 Billion searches per month in the US 97% of all searches for products and services begin online Over 20% of all searches include local intent
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
What is Social Media?
“Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
Online Mastery – Social / Local / Mobile
Why Social Media?
People buy from people they know, like and trust.
Online Mastery – Social / Local / Mobile
Why Social Media?
Social Media facilitates:
Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
Online Mastery – Social / Local / Mobile
A Few Stats
60 Million Facebook updates daily 200 Million Tweets daily 3 Billion YouTube views daily
Online Mastery – Social / Local / Mobile
A Few Stats
Smart Phones now outsell desktops and laptops combined
Over 2.3 Billion searches per month
include local intent
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/
Online Mastery – Social / Local / Mobile
The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn Google Plus
Online Mastery – Social / Local / Mobile
Source: http://venturebeat.com/2012/02/17/facebook-engagement/
Online Mastery – Social / Local / Mobile
Source: http://www.checkfacebook.com
The #1 Social Media site in the world 875 Million Users Worldwide 155.7M in the United States Female = 55% Male = 45%
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
58% Income greater than $50k 57% Have some college 24% Have Bachelor's or Graduate Degrees 68% Age 35 and over 23:20 Minutes per visit
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
127M Active Users – 59% Female - 41% Male 47% Income greater than $50k 59% Have some college 24% Have Bachelor's or Graduate Degrees 58% Age 35 and over 11:50 Minutes per visit
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
21M Unique Users – 82% Female - 19% Male 83% Income greater than $50k 61% Have some college 25% Have Bachelor's or Graduate Degrees 64% Age 35 and over 16:40 Minutes per visit
Online Mastery – Social / Local / Mobile
http://mashable.com/2012/03/09/social-media-demographics/
150M Registered Users – 50% Female - 50% Male 71% Income greater than $50k 37% Have some college 50% Have Bachelor's or Graduate Degrees 81% Age 35 and over 8:00 Minutes per visit
Online Mastery – Social / Local / Mobile
Google+
http://mashable.com/2012/03/09/social-media-demographics/
90M Unique Visitors 29% Female - 71% Male 61% Age 35 and over 43.82% are single
www.Google.com/PlacesforBusiness
www.Google.com/+/Business/
Online Mastery – Social / Local / Mobile
Local
https://foursquare.com/business/merchants
Online Mastery – Social / Local / Mobile
Online Mastery – Social / Local / Mobile
Mobile Marketing
Devices
E-Readers
Smartbooks and Tablet PCs
Portable Entertainment Players
GPS and Navigation Devices
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
Online Mastery – Social / Local / Mobile
Types of Mobile Marketing
SMS – Short Message Service MMS – Multi-media Message Service Mobile Applications Bluetooth Wireless Proximity Based Location-Based
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
Online Mastery – Social / Local / Mobile
Types of Mobile Marketing
QR Codes Pay-Per-Call Voice Marketing Mobile Banner Ads
Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/
Online Mastery – Social / Local / Mobile
Social / Local / Mobile
Set Your Positioning
Who are you?
What do you do?
Why does it matter?
Why are you better?
Online Mastery – Social / Local / Mobile
Social / Local / Mobile
Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Social Networks Are Best For Your Business
Online Mastery – Social / Local / Mobile
Social Media Best Practices
Be Respectful Treat networks separately Customize your message Update and promote accordingly Help and promote others
Online Mastery – Social / Local / Mobile
Social Media Best Practices
Repurpose content Add personal notes and pictures Don't ignore your audience Don't leave accounts unattended Keep calm when responding to something negative
Online Mastery – Social / Local / Mobile
Social Media Tools & Resources
Buffer Hootsuite Tweetdeck Seesmic SocialMediaExaminer.com
Online Mastery – Social / Local / Mobile
Measuring & Tracking Successes
Success Depends on Your Goals
Followers Likes Mentions Reach Retweets
Pins Shares Website Traffic Website Engagement Sales
Online Mastery – Social / Local / Mobile
Measuring & Tracking Successes
Google Analytics SEO Book / SEOMoz Raven
Online Mastery – Social / Local / Mobile
Questions?
Online Mastery – Social / Local / Mobile
Connect With Ken
Phone - 512-651-2963 Email – kenpartain@wemakemarketingeasy.com Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
Connect With the SBDC
314 E Highland Mall Blvd Suite 304 Austin, TX 78752 Phone – 512-610-0996 Website – AustinSmallBusinessAnswers.com Facebook - Facebook.com/TXStateSBDC Twitter - Twitter.com/#!/txstatesbdc YouTube - Youtube.com/user/TxStateSBDC
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