Online mastery social-local-mobile

Online Mastery – Social / Local / Mobile

Online Strategy

Website / Blog Search Engine Optimization Social / Local / Mobile


Why?

The Internet is the new Medium Because it's voluntary and permission based Massive Shift from Outbound to Inbound Marketing Even when referred, people will Google you before doing business with you


Why?

Yellow Pages are facing extinction Your prospects are already online Over 17 Billion searches per month in the US 97% of all searches for products and services begin online Over 20% of all searches include local intent



What is Social Media?

“Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray


Why Social Media?

People buy from people they know, like and trust.


Why Social Media?

Social Media facilitates:

Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral


A Few Stats

60 Million Facebook updates daily 200 Million Tweets daily 3 Billion YouTube views daily


A Few Stats

Smart Phones now outsell desktops and laptops combined

Over 2.3 Billion searches per month

include local intent


Source: http://blog.crowdspring.com/2011/09/small-business-social-media-infographic/














The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn Google Plus


Source: http://venturebeat.com/2012/02/17/facebook-engagement/


Facebook

Source: http://www.checkfacebook.com

The #1 Social Media site in the world 875 Million Users Worldwide 155.7M in the United States Female = 55% Male = 45%


Facebook

http://mashable.com/2012/03/09/social-media-demographics/

58% Income greater than $50k 57% Have some college 24% Have Bachelor's or Graduate Degrees 68% Age 35 and over 23:20 Minutes per visit



Twitter


127M Active Users – 59% Female - 41% Male 47% Income greater than $50k 59% Have some college 24% Have Bachelor's or Graduate Degrees 58% Age 35 and over 11:50 Minutes per visit



Pinterest


21M Unique Users – 82% Female - 19% Male 83% Income greater than $50k 61% Have some college 25% Have Bachelor's or Graduate Degrees 64% Age 35 and over 16:40 Minutes per visit


LinkedIn


150M Registered Users – 50% Female - 50% Male 71% Income greater than $50k 37% Have some college 50% Have Bachelor's or Graduate Degrees 81% Age 35 and over 8:00 Minutes per visit


Google+


90M Unique Visitors 29% Female - 71% Male 61% Age 35 and over 43.82% are single

www.Google.com/PlacesforBusiness

www.Google.com/+/Business/


Local

https://foursquare.com/business/merchants



Mobile Marketing

Devices

E-Readers

Smartbooks and Tablet PCs

Portable Entertainment Players

GPS and Navigation Devices

Source: http://harpsocial.com/2010/03/get-your-business-moving-9-types-of-mobile-marketing/


Types of Mobile Marketing

SMS – Short Message Service MMS – Multi-media Message Service Mobile Applications Bluetooth Wireless Proximity Based Location-Based



Types of Mobile Marketing

QR Codes Pay-Per-Call Voice Marketing Mobile Banner Ads



Social / Local / Mobile

Set Your Positioning

Who are you?

What do you do?

Why does it matter?

Why are you better?


Social / Local / Mobile

Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Social Networks Are Best For Your Business


Social Media Best Practices

Be Respectful Treat networks separately Customize your message Update and promote accordingly Help and promote others


Social Media Best Practices

Repurpose content Add personal notes and pictures Don't ignore your audience Don't leave accounts unattended Keep calm when responding to something negative


Social Media Tools & Resources

Buffer Hootsuite Tweetdeck Seesmic SocialMediaExaminer.com


Measuring & Tracking Successes

Success Depends on Your Goals

Followers Likes Mentions Reach Retweets

Pins Shares Website Traffic Website Engagement Sales


Measuring & Tracking Successes

Google Analytics SEO Book / SEOMoz Raven


Questions?


Connect With Ken

Phone - 512-651-2963 Email – [email protected] Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus

Connect With the SBDC

314 E Highland Mall Blvd Suite 304 Austin, TX 78752 Phone – 512-610-0996 Website – AustinSmallBusinessAnswers.com Facebook - Facebook.com/TXStateSBDC Twitter - Twitter.com/#!/txstatesbdc YouTube - Youtube.com/user/TxStateSBDC

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