Transcript
Saint Peter’s University
Business DepartmentStephanie Fennell, Rachel Wuko, Mohamed Merdan,
Omar Hassan, Arnaldo Diaz, John Reguseo
North Hudson Community Action Corporation’s mission is to provide a range of quality individualized services in the area of education and early childhood development, medical, dental, mental health, and nutrition to the families and children we serve. To work together with parents to enhance family strengths. To help parents recognize their responsibilities. Also too empower staff and families to identify their needs and develop their strengths.
GOALS
1.AWARENESS2.CLIENTS3.FUNDS
RESEARCH
MARKET ANALYSISSWOT ANALYSIS
ONSITE CLIENT SURVERY
MARKET ANALYSIS
SWOT
STRENGTHS• LARGE LOW INCOME
CLIENT BASE
• HEALTH CENTERS & OFFICES STRATEGICALLY LOCATED
• COLLABORATIONS W/ LOCAL HOSPITALS & SOCIAL SERVICES AGENCIES
• PROVIDE MULTIPLE SOCIAL SERVICES
WEAKNESSES• OUT OF DATE
TECHNOLOGY
• LANGUAGE BARRIERS
• GRANT BASE FUNDING
• COMMUNITY OUTREACH
OPPORTUNITIES• EXPANDING HEALTHCARE
INTO UNDERSERVED AREAS
• PROMOTING THE AGENCY AS ONE-STOP FOR HEALTHCARE & SOCIAL SERVICES
• EXPNSION OF EHS IN NORTH BERGEN & WEST HUDSON REGUONS
• PROVIDING EHS FULL-DAY, FULL-YEAR SERVICES
THREATS•IMMIGRATION ISSUES DUE TO LARGE UNDOCUMENTED ADULT POPULATION
•LACK OF EMPLOYEMNT OPPORTUNITIES
•LACK OF AFFORDABLE HOUSING
•GRANT AND FEDERAL BSE FUNDING
MARKET
• Target Demographic: Undocumented Immigrants, Underinsured/Uninsured, and Underemployed/Unemployed• Target Geographic Area: Hudson County • Population: 660,282
• Target Social/Economic • Unemployed Males/Females: 39,937• Uninsured Males/Females: 139,057
UNEMPLOYED POPULATION
16 to 1920 and 21
22 to 2425 to 29 30 to 3435 to 4445 to 5455 to 59
60 and 6162 to 6465 to 6970 to 74
75 and over
Total
0 500 1000 1500 2000 2500 3000 3500 4000 4500 50001135
7621486
30042851
42523536
1341464
272251
8897
Total ; Un-employed ;
19539
Number of Unemployed Females in Hudson County
Unemployed
Number of Unemployed
Age Group
16 to 1920 and 21
22 to 2425 to 29 30 to 3435 to 4445 to 5455 to 59
60 and 6162 to 6465 to 6970 to 74
75 and over
Total
0 500 1000 1500 2000 2500 3000 3500 4000 4500 50001754
12471896
26722205
40453736
1367371481
374114136
Total; Unemployed; 20398
Number of Unemployed Males in Hudson County
Unemployed
Number of Unemployed
Age Group
UNINSURED POPULATION
Under 6
6 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and over
Total
020
0040
0060
0080
0010
000
1200
014
000
1600
018
000
2000
01128
4326
9523
14896
12384
11381
8503
1535
281
Total; Uninsured; 63957
Number of Uninsured Females in Hudson County
Uninsured
Number of Uninsured
Age Group
Under 6
6 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and over
Total
0 5000 10000 15000 20000 250001349
4276
12334
21416
15056
12571
6778
941
379
Total ; Uninsured; 75100
Number of Uninsured Males in Hudson County
Uninsured
Number of Uninsured
Age Group
COMPETITIONHORIZON HEALTH CENTER
METROPOLITAN FAMILY HEALTH NETWORK
AFFORDABLE CARE ACT
DISADVANTAGES
MARKETING BUDGET
SOCIAL MEDIA PRESENCE
LONG WAIT
ADVANTAGES
• Alcohol & Substance Abuse Counseling
• Head Start/WIC• Emergency Food & Shelter• Job Placement• Immigration Services• Income Tax Filings• Permanent Housing
Assistance/Housing Counseling & Tenant Advocacy
• Social Health Assistance Services for the Elderly
• Veterans Homeless Programs
7 Locations
Mobile Unit
STRATEGY
AWARENESSFAIRS
DISTRIBUTION LOCATIONS
SOCIAL MEDIA
CLIENTSEMERGENCY ROOM REFERRALS
COMMUNITY IFORMATION SESSIONS
PATIENT REFERRAL INCENTIVES
FUNDSPARTNERSHIPS
SPONSORSHIPS
MARKETING BUDGET
2 % Purchasing Advertising4 % Producing & Printing
1.5 % Producing Special Events3.5 % Salaries
Overall 11 % for Budget
FORECAST
22%
78%
Percentage of Total Population in Hudson County (660,282) that is Unemployed/Uninsured
Unemployed Uninsured
CONCLUSION
Q & A
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