NHCAC Presentation

Saint Peter’s University

Business DepartmentStephanie Fennell, Rachel Wuko, Mohamed Merdan,

Omar Hassan, Arnaldo Diaz, John Reguseo

North Hudson Community Action Corporation’s mission is to provide a range of quality individualized services in the area of education and early childhood development, medical, dental, mental health, and nutrition to the families and children we serve. To work together with parents to enhance family strengths. To help parents recognize their responsibilities. Also too empower staff and families to identify their needs and develop their strengths.

GOALS

1.AWARENESS2.CLIENTS3.FUNDS

RESEARCH

MARKET ANALYSISSWOT ANALYSIS

ONSITE CLIENT SURVERY

MARKET ANALYSIS

SWOT

STRENGTHS• LARGE LOW INCOME

CLIENT BASE

• HEALTH CENTERS & OFFICES STRATEGICALLY LOCATED

• COLLABORATIONS W/ LOCAL HOSPITALS & SOCIAL SERVICES AGENCIES

• PROVIDE MULTIPLE SOCIAL SERVICES

WEAKNESSES• OUT OF DATE

TECHNOLOGY

• LANGUAGE BARRIERS

• GRANT BASE FUNDING

• COMMUNITY OUTREACH

OPPORTUNITIES• EXPANDING HEALTHCARE

INTO UNDERSERVED AREAS

• PROMOTING THE AGENCY AS ONE-STOP FOR HEALTHCARE & SOCIAL SERVICES

• EXPNSION OF EHS IN NORTH BERGEN & WEST HUDSON REGUONS

• PROVIDING EHS FULL-DAY, FULL-YEAR SERVICES

THREATS•IMMIGRATION ISSUES DUE TO LARGE UNDOCUMENTED ADULT POPULATION

•LACK OF EMPLOYEMNT OPPORTUNITIES

•LACK OF AFFORDABLE HOUSING

•GRANT AND FEDERAL BSE FUNDING

MARKET

• Target Demographic: Undocumented Immigrants, Underinsured/Uninsured, and Underemployed/Unemployed• Target Geographic Area: Hudson County • Population: 660,282

• Target Social/Economic • Unemployed Males/Females: 39,937• Uninsured Males/Females: 139,057

UNEMPLOYED POPULATION

16 to 1920 and 21

22 to 2425 to 29 30 to 3435 to 4445 to 5455 to 59

60 and 6162 to 6465 to 6970 to 74

75 and over

Total

0 500 1000 1500 2000 2500 3000 3500 4000 4500 50001135

7621486

30042851

42523536

1341464

272251

8897

Total ; Un-employed ;

19539

Number of Unemployed Females in Hudson County

Unemployed

Number of Unemployed

Age Group

16 to 1920 and 21

22 to 2425 to 29 30 to 3435 to 4445 to 5455 to 59

60 and 6162 to 6465 to 6970 to 74

75 and over

Total

0 500 1000 1500 2000 2500 3000 3500 4000 4500 50001754

12471896

26722205

40453736

1367371481

374114136

Total; Unemployed; 20398

Number of Unemployed Males in Hudson County

Unemployed

Number of Unemployed

Age Group

UNINSURED POPULATION

Under 6

6 to 17

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 and over

Total

020

0040

0060

0080

0010

000

1200

014

000

1600

018

000

2000

01128

4326

9523

14896

12384

11381

8503

1535

281

Total; Uninsured; 63957

Number of Uninsured Females in Hudson County

Uninsured

Number of Uninsured

Age Group

Under 6

6 to 17

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 and over

Total

0 5000 10000 15000 20000 250001349

4276

12334

21416

15056

12571

6778

941

379

Total ; Uninsured; 75100

Number of Uninsured Males in Hudson County

Uninsured

Number of Uninsured

Age Group

COMPETITIONHORIZON HEALTH CENTER

METROPOLITAN FAMILY HEALTH NETWORK

AFFORDABLE CARE ACT

DISADVANTAGES

MARKETING BUDGET

SOCIAL MEDIA PRESENCE

LONG WAIT

ADVANTAGES

• Alcohol & Substance Abuse Counseling

• Head Start/WIC• Emergency Food & Shelter• Job Placement• Immigration Services• Income Tax Filings• Permanent Housing

Assistance/Housing Counseling & Tenant Advocacy

• Social Health Assistance Services for the Elderly

• Veterans Homeless Programs

7 Locations

Mobile Unit

STRATEGY

AWARENESSFAIRS

DISTRIBUTION LOCATIONS

SOCIAL MEDIA

CLIENTSEMERGENCY ROOM REFERRALS

COMMUNITY IFORMATION SESSIONS

PATIENT REFERRAL INCENTIVES

FUNDSPARTNERSHIPS

SPONSORSHIPS

MARKETING BUDGET

2 % Purchasing Advertising4 % Producing & Printing

1.5 % Producing Special Events3.5 % Salaries

Overall 11 % for Budget

FORECAST

22%

78%

Percentage of Total Population in Hudson County (660,282) that is Unemployed/Uninsured

Unemployed Uninsured

CONCLUSION

Q & A