Next Generation Media Quarterly - July 2010
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…
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The Next generation is…
- technology transforming
media
- content accessible anywhere
- people in control
Next
Generation
People
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Next
Generation
People
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195m Chinese under the age of 25 use the internet,
with 74% accessing via a mobile phone
5
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Next
Generation
People
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The average UK internet user spends nearly 24
hours a month online
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Next
Generation
People
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13% of American internet users bought virtual
goods in the last 12 months
7
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Next
Generation
People
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Question - How old is the average British social
gamer?
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28?
38?
48?
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Next
Generation
Mobile
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One third of American teens send over
100 texts per day
10
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Next
Generation
Mobile
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Non-phones, e.g. portable gaming consoles,
account for over 20% of American mobile ad views
11
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Next
Generation
Mobile
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Global smartphone sales rose 49% year on
year in the first quarter of 2010
12
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Next
Generation
Mobile
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Nearly a quarter of American mobile users have
a smartphone
13
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Next
Generation
Mobile
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Vodafone generates one third of its revenue
from non-voice services
14
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Next
Generation
Mobile
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Apple generates 40% of it’s revenue from the
iPhone
15
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Next
Generation
Mobile
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108m handsets were sold in India in 2009-2010
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Next
Generation
Mobile
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Question - India has no 3G network. How many 3G-
enabled phones are there in India?
17
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260,000?
2.6 million?
26 million?
Next
Generation
Content
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Next
Generation
Content
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YouTube now gets 2 billion video views per day
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Next
Generation
Content
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Old Spice man gives live video answers to tweets and comments
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Next
Generation
Content
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David Lynch’s 16 minute film for Dior Blue
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Next
Generation
Content
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I Can Has Cheezburger receives more than
18,000 submissions a day from readers
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Olympus’ augmented reality camera
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Question - which retailer sells the most recorded
music in America?
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Next
Generation
Content
Property of Aegis Media. All rights reserved.
Next
Generation
Social Media
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Twitter has over 125m registered users, and
is growing at over 300,000 users per day
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Next
Generation
Social Media
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A minority of social network site users create
the vast majority of brand related content
27
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Next
Generation
Social Media
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An estimated 65 million Facebook users
‘’Like’’ something every day
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Next
Generation
Social Media
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The most popular Facebook pages are for
movies, TV shows and books
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Next
Generation
Social Media
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Jimmy Choo’s twitter & Foursquare treasure
hunt
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Next
Generation
Social Media
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Question - How many searches does Twitter support
each day, inc queries in other search engines?
31
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8 million?
80 million?
800 million?
Next
Generation
Content
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Next
Generation
Effectiveness
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Facebook ads work better if a friend has
interacted with them
33
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Next
Generation
Effectiveness
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A Foursquare screengrab from the launch of
the iPhone 4 in New York
34
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Next
Generation
Effectiveness
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Question - what percent of people exposed to an
online campaign go on to visit the advertiser’s site?
35
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1.6%?
2.6%?
3.6%?
Next
Generation
Technology
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Next
Generation
Sport
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20 million people watched the Indian Premier
League on YouTube
37
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Next
Generation
Sport
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The World Cup broke internet traffic records
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Next
Generation
Sport
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The World Cup broke the record for the most
tweets per second
39
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Next
Generation
Sport
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Foursquare and CNN partnered to produce
Special world Cup badges
40
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Next
Generation
Sport
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The World Cup was a treat for data nerds
41
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Next
Generation
Sport
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Question - how many of the 86 million people
who saw Coca Cola’s sponsored trend on twitter
interacted with it?
42
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