Nedrix2011 Sm Presentation

Doreen Nicastro, MPHNicastro Consultants, Aligning People with Technologydoreen@nicastroconsultants.com Annual Conference October 24 – 26, 2011

Friday, April 7, 2023 1doreen@nicastroconsultants.com

Review context and considerations when implementing new technologies

Assess uses of social networking for business continuity

Present social media tools to facilitate emergency management

Brainstorm ways to integrate SM as part of a response and recovery effort

Discuss next steps/action plan to use social media in business response and recovery planning

Audience: What business are you in? What brings you here today? What do you want to leave with? When it comes to business continuity and

emerging technologies what is your biggest challenge?

Five ways social media is changing our lives: Where we get our news How we start and do business When we meet and stay in touch What we reveal Who we influence

http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html

350 million phones are in people’s pockets tied directly to major news outlets.

23 million people receive Twitter feeds from government entities according to www.govtwit.com .

Virginia Tech Facebook community mentioned all 32 shooting victims -- without error.

SM is changing how emergency management business is done

Mobility and virtual operations is the key 60% of web access these days is through

smart phones SM applications provide collaboration Operating virtually as a team in a pandemic

is essential

Social/personal applies to emergencies During an event we maintain close contact

with those who matter most Who are those people? Whose opinion of you and your organization

matters most for its future? Internet technology provides unprecedented

opportunity to connect, communicate, engage, educate and support

Transparency is part about the values of our culture today-social media-

Emergency managers and PIOs have to take a whole new view of public information

If there is bad news, it will likely come out Transparency, starts with a clear

understanding of what the public has a right to know

Starts at the policy level and needs to be carried out through the whole organization

Internet and social media technology unprecedented reach and influence

Emergency managers and PIOs have opportunities to interact quickly and directly with millions

Few are prepared to embrace this opportunity

What role do you play in influencing your network?

2011 view: no discussion/recommendation about social media or emerging technologies to facilitate communicationbusiness continuity or recovery

1. Resiliency in current infrastructure: electrical power, water supply, computer systems, human capital, policies and procedures

2. Compatibility with current computer, network, and applications with new technologies

3. Geographic dispersion of leadership, data, product/services and employees

4. Ability to manage an event if it requires social distancing

5. Employee education and training.“What is my role?” “Where do I go?”

1. Use of cloud technologies www.evernote.com www.dropbox.com www.googledocs.com http://www.youtube.com/watch?v=15zSL5infoc#utm_source=landing_page&utm_term=video_overview

2. Web presence

www.Intuit.com www.Webstorefront.net www.googlesite.com

3. Mobile computing Smart phones, ipad, tablet computers www.gotomeeting.com www.skype.com www.piratepad.com

4. Social networking, communication and engagement

www.facebook.com www.linkedin.com www.foursquare.com www.gowalla.com

5. Social media, situation, awareness updates www.twitter.com www.Youtube.com www.crowdsourcing.com

Google -cloud computing everything from anywhere with an Internet connection.

LinkedIn-build and foster professional network and employee engagement.

Facebook Pages-talk with loyal customers build new ones, create employee page.

Twitter-communicates with employees and customers.

You tube -library of employee training & business operations/procedures

Location based networking to manage situations◦ Foursquare-have employees check-in to

geographic location◦ Gowalla-spot your chains and have employees

manage them

Continuity of operations and procedures Community out reach efforts Collaboration with partners Timely campaigns Upcoming events High levels of engagement Consistency in sharing information and

documents

Viral messages are repeated over and over Opportunity for multiple "credible"

spokespeople Able to measure sentiment Gather information Create ongoing contact Improve preparedness prior to a crisis

http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html

Friday, April 7, 2023doreen@nicastroconsultants.com 18

http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg

Users on ground sent vital information about Mumbai terrorist attacksAustralian Country Fire Authority sent information about fires, how to donate money, where to give blood, seek helpFDA recalled salmonella-tainted pistachios products 3000 were informed through Twitter

Review Challenge.gov Are community/organizations up for

Challenge.gov? Listen to first year’s winner Brainstorm ideas Use social media to prepare and respond to

community emergencies Enter prepared contest

Turn ideas into reality Make a list of what you need Define social media tools to use Create social media/networking policy Implement social media as part of your

◦ Communication protocol and procedures◦ Recovery planning ◦ Emergency response

idisaster 2.0 Social Media and Emergency Management, “ 5 Ways to Use Social Media for Continuity of Business and Recovery

http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html

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