MUA CHUNG VA KINH NGHIEM PHAT TRIEN SOHAPAY

History

9/2010

7/2010

History (Cont.)

Easy Choice BUT…

• Expensive social cost

• Hidden Cost

• Can’t Scale

History (Cont. 2)

Cost effective, scalable BUT…

• Very hard to build (as everyone thought)

• Bank charge, transaction free who pay?

• Customers “never” use it :)

Our (Hard) Choice

• Go with online payment (COD is still supported reluctantly)

• We need A TOTAL SOLUTION All payment methods you can DIY

• Credit/Debit/Pre-paid Card: Visa, MasterCard, AmEx, JCB, Diners Club

• Local ATM cards (from 19 VN banks)*

Support Payment Methods

* need Internet Banking enabled

• Phone card from VinaPhone or Mobifone

• Coins:

Vcoin of VTC eBank

Icoin of VNPT

Support Payment Methods - plus…

• Pay at ATM Post

• Pay at Bank Counter

(even more to come)

Support Payment Methods – plus, plus…

•First working version: developed in 2 months

•2 developers

Development

Continuous Improvement

Minimize number of steps to complete a

transaction:• International Credit/Debit Cards:

4 2 steps

• Local ATM Cards:

5 3 steps

Still painful but we will reduce more step(s) shortly

Continuous Improvement - Results

BeforeBefore After

Successful Integration

Payment & Startups

Fact 1: eBay acquired PayPal in

2002, now PayPal is even better

than eBay core business

Fact 2: Startups need both direct

& indirect monetization methods

Soha Payment is now open to

outside partners

Presented by

Vu Hong QuangChef Rep. of HCM OfficeVietnam Communication Corp. (VCCorp)

Contact

Trần Quang KhảiManager of SohaPay

Vietnam Communications Corporation - VCCorp.E-mail: khaitranquang@vccorp.vnWebsite: http://pay.soha.vn

Contacts