Moderncat Presentation at CenPhoCamp, Jan 23, 2010

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Niche BloggingPresented by

Kate Benjamin

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Topics: • What is a blog?• Reasons to have a blog• Creating a niche blog as a business• Technology for creating a blog• Advertising & statistics• Promoting your blog

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What is a blog?

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What is a blog?

date/author

body

title

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What is a blog?

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Reasons to have a blogBlog to promote existing business

(Corporate blog)

Corporate website

Corporate blog

Blog as a business(Specific topic of interest)

Blog for fun(Personal online diary)

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Creating a niche blog as a business• What is your editorial mission and your unique voice?• Who do you want to attract as your audience?• What advertisers will want to get in front of your audience?

Think like a publisher

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Content ManagementSystem (CMS)

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Content ManagementSystem (CMS)

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Installation Customization Advertising

Easy Limited Yes

Easy Limited No

More difficult Unlimited Yes

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Templates (aka Themes)

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Syndication & Feeds

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Syndication & Feeds

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Syndication & FeedsFeed readers:

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Advertising & Statistics

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Advertising & Statistics

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Advertising & Statistics

• Page viewsEvery time someone visits a page on your site

• VisitsIndividual people visiting your site, each may visit more than one page

• Pages per visitAverage of how many pages each visitor is viewing

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Advertising & Statistics

Other stats:• average time spent on site (how long are people spending on your site?)• bounce rate (how many people left the site from the page they came in on?)• % new visitors (are you attracting new readers?)• in-bound links (where is your traffic coming from?)• out-bound links (what are people clicking on when they leave your site?)• keywords (what search terms are people using to find your blog?)

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Advertising & Statistics

$

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Advertising & StatisticsDirect ad sales

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Advertising & StatisticsAd networks

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Advertising & StatisticsAffiliate programs

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Promoting Your Blog

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“Kate Benjamin’s blog ModernCat.net is a must for anyone seeking to live stylishly with cats.”

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Questions?